How to Market Your Commercial Real Estate Loan Business

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Too often I see small business owners making a splash in their marketing. Of course, this is easier said than done when you are an expert in a specific industry sector and you spend your time bogged down in industry jargon. However, it’s best to put yourself in your potential customer’s shoes and consider your marketing from their perspective, addressing their most important questions. Your customers want to be able to trust you, to know that you are looking out for their interests and that you don’t just see them with dollar signs in their sunglasses.

Below is a sample page, which might be good for a website, brochure, email or letter. Why not take a look at it and consider how you can craft your message. Use your voice, your style and remember that you are talking to your customer across the table for the first time. You know what questions they’ll ask. Show that you care, that you are working for them, and will do everything possible to get them the best rates, and great service. Here’s the sample:

commercial real estate loan

Are you looking to purchase an income property such as an apartment building, small office building, or retail center? Would you like to hold several rental properties in your real estate portfolio with a commercial mortgage? Want to find a suitable piece of land and want to develop that property? Do you need a loan for acquisition and construction?

Are you looking to buy a commercial property with business on it; A restaurant, car wash, service station, laundry mat, hotel, etc.? Are you looking for a commercially zoned property with a warehouse or industrial building on it? Are you expanding an existing business and/or would like to own the property under your business instead of paying a monthly lease?

Are you in the agricultural sector looking for a specially zoned agricultural property; Land for a vineyard, orchard, or crop such as berries, vegetables, or flowers? We have significant experience in doing this. Our area in Southern CA has one of the best climates in the world, and incredible top soil to grow almost anything.

We can assist with all types of commercial real estate loans, including loans guaranteed by governments such as the FHA, USDA, and HUD. If you are looking for an SBA 7(a) loan or a CDC/SBA 504 loan for commercial real estate, we can make it happen.

We can assist you with a traditional commercial mortgage, commercial bridge loan, or commercial hard money loan. We also have lines on non-traditional sources for hard money commercial real estate loans that are custom tailored to your needs for complex projects outside the normal scope of typical commercial real estate loans and mortgage offerings.

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Why not try something like this? Just because the Federal Reserve raised rates doesn’t mean you have to let new deals and new customers go to your competitors. I hope you will kindly consider all this and consider it.

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