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When it comes to functional designs in business it takes a lot more than a college design student or a superstar design architect – it takes that too, but mostly you need someone with lots of industry experience who can flow. Understands the business model, the difficulties, and how to achieve process efficiency. It does not matter whether we are talking about retail, restaurant or service business. So, let me use an example here in my case study; Building a car wash for southern China market.
First, space and real estate are hard to come by, and they command a considerable premium when purchased or leased. Nevertheless, if property values are expected to increase, it may be wise to own the property as well. If land space comes at a high cost then you have to build, but when was the last time you saw a two-story carwash in the US? Well, forget that for now, we need to design something new from scratch because China is a completely different world in that regard.
Major concerns of the Southern China market:
1. Confined Space
2. High Real Estate Cost
3. Small Vehicles and More of Them
4. Rapid property price inflation – may have to sell
5. Auto Sector – No real brand recognition among auto services
ok, let’s talk? If you can compete on quality and price at a carwash, detailing center (1-bay) and oil change (1-bay), you have three bays. can you go up I mean two-storey, I mean cars in China, “some” of them are light vehicles; BYD Motors, Tata Motors sized vehicles right? So, detail cars upstairs, wash downstairs, change oil upstairs, small holding tanks under stairs, oil drains under office with ease. Take a look at “Marceline Modular Green Buildings” with an array of two-story commercial buildings as examples to help better visualize what I’m talking about here.
Now then, if the real estate values in southern China continue to rise, and if you want to move your facility, you need to modify it, so that you can pick it up and move it quickly. You need to be able to get a solid return on investment (ROI) to start making money quickly because the cost of land is very high. Income Property Analytics noted in an article “China Real Estate Activity Stalls” on May 21, 2011, written by Landon M. Scott, that property values had slowed temporarily and then noted that they were climbing again the following year. Were.
Thus, it would be prudent to strategize to leverage real estate investments under the auto-services and carwash business model. Perhaps, the entire building could be pre-fab, basically the size of 6-shipping containers, three wide, two high. Your quality can garner brand recognition, attract the best labor, and bring you copious amounts of business by word of mouth, but, quickly in the number of units needed to dominate the market regionally. It’s not that easy to build. The place is huge; Southern China is a huge potential market, and there are lots of cars. Therefore, it is important to be able to deal with space and move quickly.
Focus on building with one main thing in mind; Capacity. You can create the exterior of the building or create anything that you and your design architect team can dream up. Back to efficiency; Always remember this type of service business is in “time” not a “job” and if you can build a high efficiency mini-assembly line, go for speed, with the inspection person at the end of the line, perhaps Up-selling more services up front, you can increase revenue, but you can’t “force sell” and build strong brand loyalty because there needs to be a soft sell for people to feel it’s their choice. is, thus, reinforced, thus, feeling good about spending your hard earned money with you.
A semi-automatic wash with manual interior makes sense for what you suggest. But I can show you that it is possible to wash-soap-dry a small-sized vehicle with one person in under 3 minutes, everything by hand, not including the interior, and it’s as fast as 60-seconds to 90- Second automatic washing if you include drying time – plus, you don’t have to buy equipment, and move it when you resell the property and make real estate deals faster. Why not address all the challenges and utilize all the opportunities in the design of your building? Please consider all this and consider it.
Reference:
1. Youtube Video; “Genesis Delivers BP/ARCO Car Wash to Victorville, CA.”
2. Wash Trends Magazine, Spring 2008; “The Wonders of Modular – Today’s modular car wash buildings can do wonders for your bottom line” by Sidney Petty.
3. “For New Balance, a Surprise: China Turns Partner Rival” by Gabriel Kahn, Wall Street Journal, December 19, 2002. Focusing on Business Licensing Challenges, Especially in Southern China
4. Bloomberg, 1 May 2012; “China’s Cash-Poor Developers Fuel Commercial Property Deals.”
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