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Autocar is the clearly established world leader when it comes to automotive news media. With a history of over 100 years, it easily carries the legacy of the world’s oldest automobile magazine. Autocar was first introduced in 1895 as a weekly British automobile magazine published by Haymarket Motoring Publications Ltd. Today, along with Britain, there are other versions including India, China and South Africa.
Launched in September 1999, Autocar India is the country’s foremost authority for motorbike and car owners; Always trying to be a pioneer. The magazine is known for leading road test in India, and is the final word on new cars and bikes due to its authentic road test judgements. It was also the first magazine to feature the Tata Nano and showcase its interior. Other magazines envy its reputation for exemplary editorial content as well as high production standards with the magazine receiving accolades from both industry and consumers alike.
The Autocar India editorial team is one of the most experienced editorial teams in India, producing daily news and reviews on the latest cars and motorbikes. With over 25 years of experience writing about cars, Hormazd Sorabji is the editor; From 65 ton battle tanks to Formula 1 cars, he has driven everything. Shapoor Kotwal is deputy editor and a part of each of the magazine’s extensive road testing activities. He also supervises test instrumentation, data acquisition and has the most experience as a road tester in India. Akbar Merchant leads staff writers who cover all the latest scoop, launches, developments and breaking news in the Indian automotive industry.
Autocar India’s monthly content includes exclusive news, features and engaging automobile stories. The magazine was the first magazine in India to pioneer the concept of advertorials. Incidentally, it includes the largest and liveliest classified service section among any other monthly automobile magazine.
Autocar India promises- “You will get the right solutions for heavy automobiles and thoroughly reviewed latest cars and bikes on Indian roads.” The world of cars is an exciting one for many of us and AutoCar brings to life its interesting stories and engaging features; A must read for anyone interested in cars.
Autocar India has always stayed true to its heritage with its thorough and official road tests. The best in the business, they’ve grown from just a car magazine to the experts on any car brand. The magazine claims to have more than double the readership available to its nearest competitor, making it India’s biggest selling car magazine till date. But more than numbers, it is the content that makes it India’s best car magazine.
Autocar is known for being the only magazine to provide content for major dailies such as The Telegraph, The Hindu, The Hindustan Times and others. Editor Hormzad Sorabjee also hosts the popular show on UTVI on Cars and Bikes.
According to a report, the Indian vehicle manufacturing industry has increased its growth by 13% in 10 years, and contributes 6% to India’s GDP. Autocar India had joined hands with Bloomberg TV to present the awards praising the role of the automotive industry in boosting the growth rate of the Indian economy. Awards included: “Car of the Year (Jury’s Choice)”, “Viewers’ Choice Car of the Year” and Renault Duster for “SUV of the Year”. Mahindra & Mahindra won the ‘Manufacturer of the Year’ award. The “Bajaj KTM 200 Duke” won the “Bike of the Year (Jury’s Choice)” and “Viewers’ Choice Bike of the Year” awards.
With India being the third largest internet user in the world, there is no doubt that at least a quarter of them will be engaged in digital reading, which gives them access to Autocar India digital subscriptions. Considering the world population and the number of internet users, there is no doubt that digital magazines are the future. With access to mobiles and tablets that can be used as readers, the development of apps for publishing and reading has taken the market by storm; To announce that the future is here! Publishers who have made the switch have already realized the benefits and profits.
Autocar is the oldest automobile magazine as well as the first to switch to a digital version of the magazine. There is much more you can do with an Autocar e-magazine than you can with a paper magazine. As the magazine is always in the cloud, you can access it at any time from practically anywhere; Access interactive content on the go and even within the app. Consumers who are unable to carry their favorite magazines while traveling can easily switch to the digital format of the magazine.
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