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Like other business plans, the content of an automobile dealership business plan covers four primary steps toward success. These steps are “Opportunities”, “Capabilities”, “Activities” and “Outcomes”.
Occasion
The industry, customer and competitor analysis in your business plan proves the opportunity. This will reveal whether customers in your local market need the type of dealer you choose because competitors are not fully meeting their needs, or because their demographics are changing (more population, wealthier, poorer, more family, etc.) The opportunity may also exist that a certain combination of services offered by your dealership can improve upon what competitors are currently offering. The overall industry situation should look ahead to what the car sales market will be like in six months, a year or so in the future, when dealerships actually open.
Capacity
The experience of the management team, your license as a car dealer, and the financial resources that partners can bring to the table cover the entrepreneur’s potential to jump at this opportunity. Funders reading business plans expect an element of cash to be missing from the entrepreneur’s potential at this point. Otherwise, they might not be reading the plan in the first place.
activities
Marketing and operations plans cover the activities the company will engage in to bring in car buyers (and car sellers if you are also a used car dealer), and run the business as efficiently as possible. As a small car dealer, consider how you can make up for these scale constraints and the cost savings that come with it for the dealer chain through creativity and hard work.
Result
Finally, the Projections for Business Success and Financials section of the plan shows the results you and investors should expect. If the results take into account the full cost of the methods you describe, and include adequate compensation for employees and key team players, readers will be less likely to question elements on the cost side. If your revenue projections are based on reasonable, researched assumptions about the car buying behavior of your local market, readers will be more likely to accept this side of the projections as well.
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