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Traffic to Your Finance Website – You want to generate traffic to your financial website. that’s understandable. Who wouldn’t want to? After all, without traffic, you would not be able to gain traction with your site or blog. The truth is, getting traffic to your website is easy. Within a day or so, you may get a flood of traffic.
Which would you rather have, 100 people who visit your website looking for quality finance-related information, or 5,000 average nerds who don’t know a stock symbol from a hieroglyph? You may have selected 100 relevant visitors.
Maybe you can brag to your friends that you got 5,000 visitors to your website. But, bragging rights do little for building a long-term financial website that people visit frequently. The true test of a successful financial website (or any website for that matter) is how many people return! How many people sign up for your newsletter? And the truest “litmus test” is how many people buy products or services from you?
How to get relevant traffic
Before you let your fingers bleed by writing useless articles or blog posts on your blog, take a step back and ask what you want to achieve with it. What are your goals for your website? You should not proceed further without preparing this basic information. Otherwise, you’ll be shooting in the dark, randomly selecting topics that won’t make much of a difference in generating any traffic, much less targeted traffic.
After you figure out your goals for the site, ask yourself what you want it to go for. You will read about phrases like customer avatar or target customer etc. Whatever it is called, it is a way of determining the demographics of your website.
You can get this information by checking who comes to your contest. View a contestant’s Twitter profile and visit their Twitter feed. Find out who is following that company or website. Those people are part of your target market. You can do the same exercise with any social media platform.
Don’t get too hung up on demographics. You can refine the process later. Just get a firsthand feel of who you think would be the best target audience to visit your website.
Is the Financial Blogsphere Too Competitive?
There are hundreds of thousands of financial websites and blogs in existence. In another year, there will be thousands and thousands. It makes you wonder whether maintaining a finance-related website is worth it.
Here’s the good news. Just because there are thousands of websites dedicated to financial topics, most of them are junk. These websites contain sales pitches, or contain garbage content that drives visitors away. If you can rise above this garbage and give readers what they want, you’ll open the door to not only traffic but beautiful, targeted traffic. This is the kind of traffic blogger dreams of, but most are unable to achieve.
creating great financial content
To keep yourself out of the digital riff-raff, you need to create content that will impress your readers. It is necessary. Otherwise, your finance site will be just like the rest, lost in a virtual abyss!
The biggest question today is how do you create great content? It just can’t be good. It has to be great. Now for some bad news – it’s not going to be great when you first start out. let’s face it; Most people are not good writers or content creators. It takes practice just like anything else.
One way to get up to speed with content creation is to emulate what the top bloggers are doing. This does not mean copying them word for word. You want to understand the tone and style of their websites and adapt it to your own style.
What about keywords and SEO?
Bloggers are very familiar with keywords and SEO terms. Keywords appropriately mean what keywords your target market will use to find the information they are looking for. SEO is a bit complicated for those who have not started. It is the short form of Search Engine Optimization. It is these techniques that help search engines find out what your content is about.
The biggest problem with both of these concepts is that they keep changing all the time. The Master of the Search Engine Universe (Google) changes these rules as do other less-important search engines. What worked two years ago may land your website in search engine neverland.
An underlying concept that faces every change made by search engines is quality content. In other words, don’t worry too much about keywords or SEO. Just write from the heart and do it consistently. Write what you think will be important to your readers. nothing more!
Another common strategy is to get other bloggers in the finance world to guest post on your blog or website. Preferably, you want to choose people who are rising in the ranks of influence. While these influencers are competitors, the web works best when everyone works together to deliver the best possible value to readers. Everyone wins when this happens, even all the participating contestants.
If you don’t have time for content creation but still want to generate quality traffic to your website, consider outsourcing the task. You may have to go through a few outsourcers to find people who will do a great job for you. But, once you find them, as long as you’re willing to keep them happy ($$$), you won’t have to look for them.
With this in mind, don’t skimp on price when looking for a quality writer. They are eligible for a reason. If you see Fish below, you’ll be constantly on the lookout for new writers. When you find a good writer and pay him a crappy rate, it won’t take long for him to find another client who pays better.
Paying your writers is worth it. When you give them what they deserve, and you’re fair to them, you’ve got them for a lifetime. By growing the right kind of audience for your financial blog, you will get a return on that investment.
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