Google Launches ‘India Ki Udaan’ to Mark 75 Years of Country…


Capturing the milestones the rustic has accomplished in its 75-year adventure since independence, tool main Google has unveiled an internet undertaking, drawing from wealthy archives and that includes creative illustrations to inform the tale of India.

The undertaking – India ki Udaan – achieved through Google Arts and Culture celebrates the achievements of the rustic and is “themed at the unwavering and timeless spirit of India over those previous 75 years”.

It was once formally introduced at a glittering match held on the Sunder Nursery right here on Friday within the presence of Union Culture and Tourism Minister G Kishan Reddy and senior officers of the tradition ministry and Google.

As a part of the countrywide celebrations to commemorate 75 years of independence, Google additionally introduced its collaboration with the Ministry of Culture targeted “on attaining informative on-line content material that showcases the contributions of Indians and the evolution of India since 1947 to make stronger the federal government’s year-long ‘Azadi Ka Amrit Mahotsav’ programme”, the tool large mentioned in a remark.

It additionally introduced that its well-liked Doodle4Google contest for 2022, themed on “In the following 25 years, my India will…”, is now open for entries to the scholars of Classes 1-10.

“The winner of this 12 months’s Doodle4Google will see their paintings at the Google homepage in India on November 14 and win a Rs. 5 lakh faculty scholarship, a Rs. 2 lakh era package deal for his or her faculty or non-profit organisation, a reputation of accomplishment, Google {hardware} and a laugh Google collectibles. Four crew winners and 15 finalists may also win thrilling prizes,” it mentioned.

Reddy recommended the Google staff to create a unique doodle on “Har Ghar Tiranga”, which might inspire its staff and others to enthusiastically participate within the marketing campaign.

In his speech, the minister additionally mentioned Google may just lend a hand the tradition ministry in virtual mapping of the limits of its over 3,000 centrally-protected monuments that may lend a hand in higher tracking of the websites and checking encroachment.

It too can lend a hand in digitisation of uncommon archival subject matter, he added.

“Therefore, we urge the Google staff to be a spouse within the govt’s transformative adventure as additionally to advertise India’s tourism locations,” Reddy mentioned.

“To mark 75 years of India’s independence, Google introduced the release of a sequence of particular tasks throughout its services that may be offering content material and reviews created particularly for the instance to masses of tens of millions of Indians in the course of the anniversary 12 months,” the remark mentioned.

The centrepiece of its celebrations is a brand new on-line assortment titled India Ki Udaan, to be had at the Google Arts and Culture web page. It will pay tributes to India’s wealthy cultural historical past and contains iconic moments from the remaining 75 years.

Published in English and Hindi, it lets in folks to discover greater than 120 illustrations and 21 tales created through 10 gifted artists, along exhibitions from more than a few establishments – together with the Ministry of Tourism, the Museum of Art and Photography, the Heritage Directorate of the Indian Railways, the Indian Academy of Sciences and the Dastkari Haat Samiti.

“This initiative gives a singular view of India’s outstanding moments and shall we folks uncover one of the most maximum memorable moments in India’s trendy historical past, its iconic personalities, its proudest clinical and wearing achievements, and the way ladies in India proceed to encourage the arena. This commemorative assortment will likely be expanded with a singular mix of archives and artistry for folks in India and around the globe,” Google mentioned.

Merging applied sciences and India’s wealthy cultural heritage, the brand new Google Arts and Culture assortment, “India Ki Udaan”, (actually translated as “India takes flight”), “is themed at the unwavering and timeless spirit of India over those previous 75 years”, it added.

Simon Rein, senior programme supervisor at Google Arts and Culture, advised PTI that the undertaking “marries the wealthy archival content material with creative ability as demonstrated through illustrators”.

A bodily illustration of the brand new virtual assortment was once additionally arrange on the venue, with a kite-shaped virtual display, footage with augmented truth enjoy and different tech-driven reviews.

Rein mentioned kite has been used as an “constructive metaphor” to explain India’s adventure within the remaining 75 years as additionally to have interaction and train the target market at house and in addition those that don’t seem to be from India however need to find out about its tale.

In its tenth 12 months in India, Google Arts and Culture has showcased the rustic’s wealthy tradition in some ways. Working with greater than 100 companions in India, it has introduced the rustic’s cultural heritage to folks all over the place the arena. 




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