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Without any doubt, we are living in the age of information. News is all around us. Every morning people read newspapers and visit the web pages of the most popular online news agencies. There is a lot of competition in the mass media business. Everyone tries to convey the news to the people first. This contributes to the popularity of magazines, newspapers, magazines and online media. The more people are reading newspapers, the more they charge for advertising, and that’s really how modern mass media survive. Mass media sell news that customers buy, but they make most of their profits through advertising. So every newspaper or magazine should spend the money in a very proper and economical way. This especially pertains to the HR departments of major news agencies. Human resource department does not produce anything but only organizes the work of the personnel in an efficient manner. If HR managers fail to reach their goals, the company may suffer substantial losses. In fact, the HR department is one of the most important and mass media. What is newspaper? He is a journalist, reporter and editor. If a newspaper failed to be the best it could be and for its regular target audience it would not survive. Hence it is very important to hire the best professionals in the mass media industry and create suitable working conditions for them. Also, the HR department must ensure that every dollar is spent efficiently.
For this reason, evaluating the performance of human resources in mass media is an important element of the business management system and strategic goal implementation plan. The more efficiently the employees work, the better the results and potential revenue. It is highly recommended to use balanced scorecard for performance evaluation purposes in mass media. It will not only measure the current performance but also indicate the progress of the HR department in terms of implementation of strategic goals. The evaluation process is initiated by key performance indicators that reflect the company’s progress against set goals and objectives. It should be mentioned that key performance indicators differ from industry to industry and mass media is no exception here. Review several key performance indicators of the Mass Media HR BSc.
As is known, many journalists are working part time or teleworking. This saves the company money and the top management and HR department are able to pay better salaries to such journalists and reporters. Managers’ satisfaction with teleworking is one of the widely used indicators in human resource evaluation in the mass media. Actually, it is not easy to work if an employee is away from the office but not in the office. If the manager is not happy with this type of work then it would not be fair to expect good results. This is why it is important to measure managers’ satisfaction with teleworking. On the other hand, there are journalists who were still working and their satisfaction rate is also to be assessed. If both the parties are happy with the collaboration, both the manager and the employee will show their top performance. It is also important to evaluate such a key performance indicator as average travel cost per employee since journalists are traveling a lot.
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