Josh Richards, the TikTok big name and co-founder of CrossCheck Studios, will create and bring TV content material completely for Amazon Studios underneath a first-look deal, the corporate stated on Thursday.
It’s no longer right away transparent what sort of presentations Richards shall be growing and generating for the studio, however an Amazon Studios spokesperson instructed The Hollywood Reporter that the deal does no longer define a collection choice of presentations that Richards should produce.
Amazon can even profit from Richards’ social media bona fides by means of tapping the author and entrepreneur to make customized social content material for Amazon Studios IP and different manufacturers to be had on Amazon’s streaming carrier, Prime Video, like Thursday Night Football, which Amazon bought the unique rights to this yr.
Additional phrases of the deal, which used to be first reported by means of Variety, weren’t disclosed.
Richards first rose to reputation on TikTok, the place he now has greater than 25.6 million fans. In contemporary years, Richards has targeted his consideration towards the trade aspect of the author trade, the place he’s the co-founder and running spouse of the VC fund Animal Capital, which objectives Gen Z and virtual creators, and is a former co-founder of TalentX, the control and manufacturing corporate catering towards content material creators. Last yr, Richards additionally partnered with Mark Wahlberg’s Unrealistic Ideas to release the media corporate CrossCheck Studios, which introduced on former ICM agent Chris Sawtelle as president and co-founder.
“We are extraordinarily excited to welcome Josh and his unbelievable group into the Amazon Studios and Prime Video fold,” Lee Stimmel, the pinnacle of influencer advertising and marketing at Prime Video, stated. “Josh has an important monitor file of constructing enticing content material that resonates together with his thousands and thousands of enthusiasts. We can’t wait to get began development social content material codecs with Josh that may excite our shoppers in all places the sector.”
“Josh is the very best persona and artistic to spouse with as we release Thursday Night Football on Prime Video,” Nick Pepper, the pinnacle of studio ingenious content material at Amazon Studios, added. “We stay up for the entire ingenious ingenuity forward with each Josh and CrossCheck Studios.”