July 19, 2025 – LinkedIn has launched a complete report titled “The Artwork and Science of Video Storytelling,” providing actionable insights into what makes video content material resonate with its skilled viewers. Primarily based on an evaluation of over 13,000 B2B video advertisements, the report highlights 5 key artistic rules that drive engagement, offering a blueprint for manufacturers and professionals seeking to maximize their video technique on the platform.
Video’s Rising Dominance on LinkedIn
LinkedIn’s information underscores the rising significance of video content material. In 2024, video watch time on the platform surged by 36% year-over-year, with short-form video creation rising at twice the speed of different submit codecs. Video posts are shared 20 occasions extra steadily than different content material sorts, making them a strong software for reinforcing visibility and engagement. Whether or not for natural posts or paid advertisements, the rules outlined within the report apply throughout the board, providing common methods for achievement.
5 Key Rules for Video Success
The report identifies 5 artistic drivers that persistently result in increased engagement, emphasizing that high-performing movies prioritize strategic creativity over massive manufacturing budgets. These rules are:
- Cultural Coding: Movies that incorporate office humor, native references, or culturally related components like memes see over 100% extra engagement. By reflecting the viewers’s world, these movies really feel acquainted and compelling, encouraging viewers to cease scrolling.
- Human Contact: Authenticity drives outcomes. Movies that includes unscripted moments, actual staff, or founders talking on to the digicam carry out strongly throughout all metrics. This method humanizes manufacturers and fosters belief with viewers.
- Professional Takes: Content material that includes named subject material consultants sharing insights in a conversational tone achieves a 40% carry in engagement in comparison with formal, corporate-style supply. Positioning creators as thought leaders resonates strongly with LinkedIn’s skilled viewers.
- Consideration Hacking: In a mobile-first world, capturing consideration inside the first three seconds is vital. Daring questions, stunning statistics, or dynamic opening statements hold viewers hooked. Movies optimized for cell viewing, particularly vertical short-form codecs, see a 103% improve in dwell time.
- Inspiring Creativeness: Movies that inform cinematic, emotionally grounded tales or spark curiosity drive as much as 129% increased engagement. Storytelling connects manufacturers with audiences on a deeper stage, making content material extra shareable and memorable.
Sensible Ideas for Entrepreneurs
LinkedIn’s report emphasizes that whereas these rules are derived from video advert information, they’re equally relevant to natural content material. Key suggestions embody conserving movies concise—below 30 seconds for model consciousness and 30-90 seconds for upper-funnel objectives—and utilizing captions to boost accessibility and retention. Together with hyperlinks in posts may enhance engagement by 45%, directing viewers to web sites or product pages.
The report additionally highlights the effectiveness of LinkedIn Stay, which generates 10 occasions extra feedback than commonplace movies, making it preferrred for real-time interactions like Q&As or product launches. For companies, thought management movies, worker spotlights, and academic content material are significantly efficient in constructing credibility and fostering neighborhood.
Why It Issues
With LinkedIn’s algorithm more and more favoring video content material, and 73% of video engagement coming from cell customers, manufacturers should adapt to remain aggressive. The platform’s skilled viewers, together with decision-makers who contribute to 46% of video likes and shares, is very receptive to content material that delivers worth shortly and authentically. By leveraging these insights, entrepreneurs can craft movies that not solely seize consideration but in addition drive significant enterprise outcomes, from model consciousness to steer technology.
Getting Began
LinkedIn encourages entrepreneurs to obtain the total 11-page report for detailed breakdowns, case research, and platform-specific insights. As video continues to dominate the platform, manufacturers that prioritize strategic storytelling and audience-centric content material will see the best affect. For these seeking to refine their method, instruments like LinkedIn’s Marketing campaign Supervisor and analytics platforms can assist observe efficiency and optimize methods.
As LinkedIn continues to evolve as a content-sharing powerhouse, video stays a vital software for professionals and companies aiming to face out within the skilled networking area. By embracing these 5 rules, creators can unlock the total potential of video to attach, have interaction, and convert their goal audiences.