Lohli Officially Launches: Revolutionizing Advertising by Paying Watchers in Nigeria

Lagos, Nigeria – May 9, 2025

Lohli, Nigeria’s pioneering ad-tech platform, officially launched on May 9, 2025, introducing a groundbreaking model that pays users to watch advertisements, effectively redistributing wealth in the digital advertising ecosystem. Developed by The DD Affiance Project Limited, Lohli empowers everyday internet users by turning their attention into a bankable asset, while offering advertisers guaranteed engagement. Available on Android via the Google Play Store and for iOS users at www.lohli.com, the platform is poised to reshape digital advertising across Africa. Here’s a detailed look at Lohli’s launch, its innovative approach, and its potential impact.

How Lohli Works

Lohli’s model is simple yet transformative:

1. User Sign-Up: Nigerians with a smartphone and data connection can register on the Lohli app or website.
2. Watch Ads: Users view short video advertisements, typically 15–30 seconds, from brands across sectors like retail, telecom, and entertainment.
3. Verify Engagement: After each ad, users answer quick questions to confirm active viewing, ensuring advertisers receive genuine interaction.
4. Earn and Withdraw: Earnings are credited instantly, and users can withdraw funds directly to their bank accounts, making every moment of attention a revenue-generating opportunity.

The platform also features Lohli Tribes, interest-based communities where users can engage in product reviews, surveys, and discussions, earning additional rewards while connecting with like-minded individuals. This social element enhances user retention and engagement, setting Lohli apart from traditional ad platforms.

Redistributing Wealth in Advertising

Lohli’s core mission is to create a fairer value exchange between users and brands, addressing the imbalance in traditional advertising where platforms and publishers capture most of the revenue. As Barrister Tope Adebayo, Chairman of The DD Affiance Project Limited, stated, “For the first time, attention has become a measurable, bankable asset.” By compensating users directly, Lohli redistributes a portion of the $300 billion global digital ad market (per 2024 Statista estimates) to everyday Nigerians, particularly targeting the country’s 150 million internet users, many of whom spend hours daily on social media without financial reward.

The platform’s launch aligns with Nigeria’s growing digital economy, where fintechs like PalmPay and OPay have popularized cashback and reward systems. Unlike passive ad exposure on platforms like YouTube or Instagram, Lohli ensures users are active participants, earning an estimated ₦50–₦500 per ad, depending on length and complexity, based on user reports shared on X. This model empowers low- and middle-income users, especially youth, to monetize their screen time, addressing economic challenges in a country with 33% unemployment (per Nigeria’s National Bureau of Statistics, 2024).

Benefits for Advertisers

Lohli introduces a paradigm shift for brands, moving away from passive impressions and unverified views that plague traditional digital advertising. Key advantages include:

• Guaranteed Engagement: Advertisers pay only when users actively interact with content, verified through Lohli’s question-based system. This contrasts with platforms like Google Ads, where up to 20% of impressions may be fraudulent, per a 2023 Ad Fraud Report.
• Measurable Impact: Thaddeus Akingbile, Lohli’s CTO, emphasized the platform’s “scalable, secure, and data-driven” technology, which ensures transparency and credibility at every touchpoint.
• Higher ROI: By focusing on active engagement, Lohli offers brands smarter ad spend, targeting Nigeria’s 220 million population, including a growing middle class with increasing purchasing power.

Early adopters include Nigerian brands and multinationals, though specific partners remain undisclosed. The platform’s potential to deliver high engagement rates could attract global advertisers, positioning Nigeria as an ad-tech hub.

Technology and Accessibility

Lohli’s infrastructure prioritizes user trust and scalability:

• Verification Systems: Proprietary algorithms detect and prevent fraudulent engagement, ensuring advertisers receive authentic interactions.
• Seamless Withdrawals: Integration with Nigerian banks and mobile money platforms enables instant payouts, a critical feature in a cash-sensitive economy.
• Cross-Platform Access: Available on Android (Google Play Store) and iOS (via www.lohli.com), Lohli caters to Nigeria’s 60% Android and 10% iOS smartphone user base (per 2024 GSMA data).

The platform’s lightweight design minimizes data consumption, addressing affordability concerns for users with limited data plans, a common issue in Nigeria where 1GB costs ₦1,000 on average.

Market Context and Competition

Lohli enters a competitive ad-tech landscape but carves a unique niche. Globally, platforms like Brave Browser reward users with cryptocurrency for viewing ads, while Nigeria’s PalmPay and MoMo PSB offer cashback for transactions. However, Lohli is the first to focus exclusively on paying for ad-watching in Africa, capitalizing on Nigeria’s high social media penetration (33% of the population, per DataReportal 2025). Competitors like Google and Meta, which dominate Nigeria’s $500 million digital ad market, rely on passive impressions, giving Lohli an edge in engagement-driven advertising.

Challenges include:

• User Adoption: Convincing users to shift from free platforms like Instagram to Lohli’s active engagement model may require aggressive marketing.
• Advertiser Trust: Brands accustomed to impression-based metrics may hesitate to adopt Lohli’s pay-per-engagement model, though early success could shift perceptions.
• Scalability: Handling millions of daily ad views while maintaining system integrity and payout reliability will test Lohli’s infrastructure.

Public Reception and Sentiment

The launch has generated significant buzz, particularly on social media:

• X Posts: Users like @R_GentleSoul celebrated Lohli’s arrival, stating, “We get nothing from watching ads on social media for years and now @lohliafrica is here to pay you.” @notinback emphasized ease of use, noting, “Got time? Got data? Then you’ve got a new income stream.”
• Media Coverage: TechCabal described Lohli as “marking a new era in digital engagement across Africa,” highlighting its potential to empower users and brands.
• User Feedback: Early adopters report smooth onboarding and quick payouts, though some X users expressed skepticism about long-term sustainability, with one asking, “How will they keep paying when ad budgets tighten?”

Broader Implications

Lohli’s launch taps into global discussions on wealth redistribution, echoing historical movements like Huey Long’s 1934 Share Our Wealth program, which sought to cap fortunes and redistribute income. By monetizing attention, Lohli challenges the concentration of ad revenue among tech giants, aligning with calls for fairer economic models, as seen in Oxfam’s 2023 report advocating wealth taxes to reduce inequality. In Nigeria, where 63% of the population lives on less than $2.15 a day (World Bank, 2024), Lohli’s micro-earnings could provide meaningful supplemental income, particularly for youth and informal workers.

The platform also reflects Nigeria’s fintech boom, following successes like PalmPay’s partnership with Sochitel for gift card discounts. By fostering financial inclusion, Lohli supports Nigeria’s Central Bank goal of 95% financial access by 2030, potentially integrating with digital wallets to expand its reach.

Future Outlook

Lohli aims to scale across Africa, targeting countries like Kenya and Ghana with similar digital growth trends. Its roadmap includes:

• AI Enhancements: Improving ad personalization and fraud detection to boost engagement.
• Brand Partnerships: Expanding to global advertisers to diversify revenue streams.
• Community Growth: Strengthening Lohli Tribes to drive user loyalty and social interaction.

However, sustaining user payouts and advertiser interest will require robust funding and transparent operations. The platform’s invite to “reimagine digital engagement” positions it as a disruptor, but its long-term success hinges on balancing user rewards with advertiser value.