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If you are a mortgage broker or loan officer looking for Internet mortgage leads as a source to take on a few more applications, make sure the mortgage leads you are using are of good quality.
Here are some tips to help you determine lead quality.
When you are deciding which mortgage lead company you want to do business with, be sure to call the company and speak with someone in customer service.
Find out how they get their leads. Many times mortgage lead providers are getting their leads through third party vendors and recycling them at the profit of modest loan officers like themselves.
Mortgage lead companies that can produce the highest quality leads obtain their leads through lead generation web sites that they own and operate themselves.
So narrow your search to those mortgage lead companies. Chances are, they have the ability to deliver fresh quality mortgage leads.
Also, look for lead companies that allow you to view their leads in their entirety before you buy them. It is also known as cherry picking.
You need to have all the information that applies to these leads, including the application date, to get you started.
The comments section is also very important because many times a customer will give a clear indication of what they are looking for. This can help you decide whether to buy a lead.
Also, look for major companies that ask little of you in the way of commitment. Such as low deposit required, or buying in bulk without additional fees or setting up filters.
In short, it is very important that you do your homework and educate yourself before investing with a mortgage lead company. It can save you a lot of money and it can make you a lot of money.
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