Nicole Kidman renews AMC deal after viral ad

For the second one yr in a row, Nicole Kidman would be the one to greet movie-goers because the lighting pass down.

The “Big Little Lies” big name signed at the dotted line to increase her industrial contract with AMC Theatres after her final marketing campaign proved to be a destroy hit.

The 55-year-old’s viral advert options her dressed to the nines as she waltzes thru an empty film theater, watching on the digital camera and reminding audiences of the sweetness of going to the films.

“We come to this position for magic,” the Oscar winner tells the digital camera.

Kidman obviously charmed each movie fanatics and AMC pros along with her on-screen montage, as she’s been signed directly to be the chain’s spokesperson for any other complete yr.

The advert marketing campaign was once at the start debuted to drum up trade for film theaters.
AMC Theaters by way of Youtube

During the corporate’s profits name on Thursday, AMC CEO Adam Aron applauded Kidman on her glittering efficiency.

“As Nicole Kidman reminds us in AMC’s now iconic and respected promoting marketing campaign, ‘Given that Hollywood has nice tales to inform’, it’s transparent that film lovers are ever so desperate to experience the ones dazzling photographs on AMCs large solo displays,” Aron mentioned.

According to GQ, the Australian actress additionally performed an off-screen function within the advert’s ingenious procedure and had some ideas on its enthusiastic reaction by means of audiences.

Nicole Kidman arrives at the Los Angeles Premiere Of "The Northman" at TCL Chinese Theatre on April 18, 2022 in Hollywood, California
The Oscar-winner’s advert was once AMC’s first ever multimedia promoting marketing campaign.

“I will’t inform you why it labored or why it’s long past viral,” Kidman advised the opening. “But what I will inform you is that the response is an immediate results of the quantity of folks going again to theaters to benefit from the motion pictures. And this is thrilling.”

The subsequent time you take a look at a brand new blockbuster, likelihood is that you’ll be beginning your display with any other Kidman cameo.

As “The Undoing” big name says within the advert, “Heartbreak feels excellent in a spot like this.”

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