PalmPay Partners with Sochitel to Reward Users with Discounts on Gift Card Purchases
Lagos, Nigeria – May 9, 2025
PalmPay, Nigeria’s leading fintech platform, has partnered with Sochitel Group, a global leader in digital prepaid products, to offer users up to 5% discounts on gift card purchases through the PalmPay app. The promotion, running from April 14 to July 14, 2025, allows users to buy e-gift cards from 19 popular brands, including Apple, Amazon, PlayStation, Steam, Spotify, and Adidas, directly within the app. This collaboration enhances PalmPay’s service offerings, providing seamless access to digital products while rewarding its over 35 million users with cost-saving opportunities.
How It Works
To take advantage of the offer, users can:
- Open the PalmPay app and navigate to the “Gift Cards” section.
- Browse a wide selection of brands and choose the desired gift card.
- Select the amount (ranging from $2 to $100 in USD, GBP, or CAD) and complete the purchase.
- Receive the e-gift card code via their registered email, typically within 24 hours.
The process is secure, with PalmPay boasting a 99.5% transaction success rate, ensuring reliable delivery of e-codes for gaming, entertainment, shopping, and more. The partnership leverages Sochitel’s expertise in digital voucher distribution, enabling PalmPay to expand its portfolio without the complexity of managing back-end infrastructure.
Strategic Partnership
Sochitel, part of the NYSE-listed IDT Corporation, brings a catalog of over 10,000 digital products to the collaboration, aligning with PalmPay’s mission to drive financial inclusion and convenience. Jerry Ejikeme, CEO of Sochitel Group, stated, “This partnership simplifies access to international brands, empowering Nigerian consumers with seamless digital transactions.” Similarly, PalmPay’s Managing Director, Chika Nwosu, emphasized, “Our users benefit from exclusive discounts and a trusted platform, reinforcing PalmPay as Nigeria’s top-rated fintech on Google Play.”
User Benefits and Market Impact
The discount program caters to diverse interests, from gaming and streaming to fashion and everyday essentials, making it appealing to PalmPay’s broad user base. Unlike competitors like MoMo PSB, which also partnered with Sochitel to launch gift card services in March 2025, PalmPay’s promotion emphasizes immediate discounts, enhancing its competitive edge. The initiative builds on PalmPay’s history of rewarding users, following campaigns like the ₦300 million giveaway in 2023 and the PalmPay Premium program, which offers cashback and transaction perks.
However, some users have reported delays in receiving e-codes, with wait times occasionally extending to 24 hours, as noted in online forums. PalmPay encourages feedback via its social media channels (@PalmPayNG on X, Facebook, and Instagram) to address such concerns and improve the user experience.
Broader Context
The partnership comes amid Nigeria’s growing digital payment landscape, where fintechs like PalmPay are bridging gaps in financial access. By integrating Sochitel’s global prepaid platform, PalmPay strengthens its position against rivals like OPay, which lacks a comparable gift card service. The promotion also aligns with global trends, as platforms like PayPal and Rewarble offer similar digital voucher services, though PalmPay’s focus on localized discounts sets it apart in the Nigerian market.
For more information, users can visit PalmPay’s official website or check Sochitel’s services at [www.sochitel.com].
