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Social media is the biggest change in business since the Industrial Revolution. Businesses of all sizes have had to adapt more in the last five years than in the last 100 combined. Social media has changed the business landscape forever but for small businesses it is the equivalent of taking a bulldozer up a mountain and clearing a path through it. Social media allows businesses of all sizes to compete on an equal playing field. The winners will not be the businesses that spend the most money on social media or employ the most graduates to tweet or post on their behalf, but those that understand each platform and the different ways to be successful in each. Requirements included.
Traditional media include newspapers, billboards, radio and television. Each is characterized because they are primarily one-way systems – the company sends the message and the customer receives it. This media has changed this way of doing business forever.
It is now a two-way conversation between the company and the customer. A customer now has a myriad of sources at their fingertips, instant recommendations from friends, family and trusted websites. A company that pushes its message without interacting with or listening to customers is going to be in trouble in the future.
Social media provides businesses with a great opportunity to connect with customers instantly as well as other valuable customer information such as their preferences, tastes and ideas for improvement to find out exactly what they need from the business. can do. Providing good customer feedback at this stage has the added benefit of potentially making customers brand ambassadors on your behalf. Customers are more likely to purchase from companies that have recommendations from friends, family or connections they trust.
Whether your goal is to increase awareness of your company, attract more customers or sales, build a strong customer brand, or just get a Facebook page because you’ve heard so much about it – social media has you covered. Allows to do all of the above and much more. Different types of customers use different types of social media and in different ways.
It can help to better understand each network if you think of the Internet as a traditional newspaper for a second. Twitter is headlines and breaking news; Facebook has news sections and longer columns; LinkedIn is the business segment; YouTube is the funny section and Google+ is personal advertising.
Social media is not going away, it is relatively new but becoming increasingly and more strongly incorporated into everyday life than any previous media outlet in history. This type of media is to the Millennial Generation what TV and radio were to our generation and the next one to two years will give businesses the last chance to jump on the train. Unlike previous mediums, you can’t regain lost ground by throwing money at social media – building a reputation takes time and the time to start is now!
To know more about it, you can get free eBook on this website
http://www.socialmediabusinessguide.com
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