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As we are entering a new chapter in a new calendar year, it is time to start thinking about effective social media marketing strategies for your small business. To stay ahead of the competition, it is important for you to adjust your marketing strategy to take advantage of current trends and the ever-evolving market for different business industries. The small business platform has changed a lot over the years and keeping up to date with those changes can be a challenge.
Below are some social media marketing tips to keep you ahead of the competition in 2018.
- increase your visibility The reason social media marketing is so big is because a lot of people spend time there. You can’t increase the visibility of your business and online persona with a personal page. During the year 2017, I saw a lot of this and it made me scratch my head a bit. I’m not sure why, but its drawbacks can hurt your brand. If your biggest concern is unwanted spam comments, this can be controlled and eliminated by clicking the Block button and updating your settings. The goal is to tailor your audience and generate leads. Make sure that each part of your social media strategy is appropriate for the goals you set and the people who will see it. Refine your social media presence. It is vital to the survival of your brand. Increasing your visibility drives traffic and invites engagement.
- focus on mobile – Most searches and website visits are done via mobile. Unfortunately, most businesses have yet to truly incorporate mobile into their marketing strategies. Keep in mind to optimize your website content and digital assets for mobile users this year. These efforts will improve your ROI from all digital channels and boost prospects on your website, resulting in increased income from traffic from search engines. I’m not only talking about design and loading speed, but really optimizing the user experience for site search, commerce, form submission, navigation, and general mobile usability.
- make engagement a priority – You need to be social on social media. This is not a soapbox that you stop by and stand up to announce every now and then. It was created so that people from all over the world could connect with each other. The size of your “followers” on social media doesn’t matter if no one is paying attention. Having a large number of followers makes you feel good but if there is no message for them to follow then it is unlikely that your brand will make much of an impact. What really matters is engagement. Engagement is what earns you share, generating leads that turn into sales and loyal customers. You should also make sure to revisit your buyer personas this year to ensure that your message remains fresh and relevant to your audience. This level of interaction is what strengthens your brand.
- Satisfied Planning your calendar and content strategy should be at the top of your to-do list for this year. If you haven’t started yet, tomorrow would be a good time. Paid advertising on social media is great. They generate good leads. But, it is equally important to learn how to create a reliable, predictable and scalable flow of traffic that converts into customers and clients so that the business can keep going with or without it. This can only be done by preparing the best ingredients. It just takes some effort, trying out some different strategies and consistency. If you’re willing to invest the time, you can get all the benefits of a well-trafficked business and website without spending a ton of money on paid ads. As a business owner and content creator, it is part of your job to provide your customers with engaging information about your products and services. Great content, compelling headlines, back-links, optimized SEO, sales campaigns and email marketing generated excellent, reliable traffic and sales long before the social media paid advertising game was invented. It still happens.
- video streaming – Video in real time is becoming more and more popular among consumers. Many social media platform giants are investing more money in improving their video streaming capabilities and with good reason. It offers new opportunities for content marketing as well as customer engagement. It’s a format that has gained serious momentum over the past 12 months and is the future of branding. It’s a good idea to add this to your business marketing strategy this year.
In general, the more specific and strategic you can make your social media marketing plan, the more effective you will be at implementing it. Whether it’s Twitter, Facebook, Pinterest or Instagram, you can do a lot in the way of marketing and creating new opportunities for yourself while adding tremendous value to your clients, customers and readers. Don’t make your social media marketing strategy so lofty and broad that it becomes unattainable. Balance is important. Always keep your customers and audience in mind. A good business objective will guide your actions, but it will also be the measure by which you determine whether you are succeeding or failing.
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