Publicity Predicament Number 2 – What’s the Right Timing For Publicity?

Media outlets are in the news business. And as you can tell from the close resemblance between the words “news” and “new,” the media’s mission is to bring you interesting and timely reports on what’s new. If you are an entrepreneur or an organizational marketer and you feed your news about what’s new to the…

Lease Versus Own

The foundation of success… A common challenge for all businesses is how to pay for the equipment they need to perform their services. Even among experts and professionals, opinions will often differ. One thing you must recognize is that every business is unique and there are no standards that work for everyone. Only you know…

Important Role of Financial System in the Economy

The financial sector provides six major functions that are important at the firm level and at the level of the economy as a whole. 1. Providing payment services. Carrying enough cash with you to pay for purchased goods and services is inconvenient, inefficient and risky. Financial institutions provide an efficient alternative. The most obvious examples…

Tax Accounting

Accounting is the recording, interpretation and reporting of financial transactions. Every business must keep proper records of all such transactions. There are many branches of accounting such as financial accounting, managerial accounting and tax accounting. Whether your business is a sole proprietorship, partnership or corporation, businesses must file income tax returns and pay income tax….