UEFA stated in an announcement launched late Tuesday that it had “began looking for a advertising and marketing and gross sales associate” to finish offers in an agreed technique for 3 seasons of membership competitions from 2024-27.
The membership’s rising calls for hampered the completion of talks in March between UEFA and the then leaders of the European Golf equipment Affiliation on a brand new format for efficient competitors in 2024.
The Champions League will add 4 entries to the 36-team singles standing desk the place every is assured 10 video games as a substitute of six because the influential golf equipment wished extra money and extra video games in opposition to one another.
Through the negotiations, the 12 EC member golf equipment had been additionally plotting the Tremendous League, which was launched in April and collapsed in 48 hours. Actual Madrid, Barcelona and Juventus have refused to go away the mission whereas 9 different founding groups have rejoined the 240-member ECA.
Nonetheless, extra business management is prone to be given to the ECA by UEFA, which is now led by Paris Saint-Germain president Nasser al-Khelaifi, who fought for the insurgent golf equipment. Al-Khelaifi advised ECA members in Geneva final month that an settlement had been reached with UEFA for a three way partnership “to raised optimize income from membership competitions”. Al-Khelaifi, chairman of BIN Media Group, the Qatari broadcaster of the Champions League, stated: “This new mannequin will outcome within the final duty for the enterprise and business facet of membership competitions (new) and higher business rights methods and administration.” Proper holder.
The membership needs extra inventive digital content material plans to extend the prize cash of the Champions League. The 32 group-stage golf equipment will share 2 billion each three seasons till 2024.
The UEFA-ECA three way partnership has been operating for 32 years via the Swiss-based company Workforce Advertising and marketing to handle all gross sales for European membership competitions.