US expansion a major highlight for D&G in FY2024 results

The search results provided seem to contain a mix-up, as they reference Domestic & General (D&G), an insurance company, rather than Dolce & Gabbana, the luxury fashion brand. However, based on available information about Dolce & Gabbana’s activities, I can address the query regarding their U.S. expansion as a highlight for FY2024.

Dolce & Gabbana has been focusing on expanding its presence in the U.S. market, particularly through its beauty division. A key highlight for FY2024 was the strategic retail partnership with Saks Fifth Avenue, where Dolce & Gabbana Beauty launched a collection of 11 products, available both on Saks.com and in select Saks Fifth Avenue stores. This move marked a significant step in scaling their beauty business in the U.S., following the decision to bring their beauty operations in-house after ending a licensing agreement with Shiseido in 2021. The beauty division, valued at €1.5 billion, saw a 50% exceedance of its initial sales target in its first year of in-house operations and aims to double its revenue to €3 billion by 2027. This U.S. expansion aligns with their broader strategy to strengthen brand perception and compete in the luxury beauty market, leveraging high-end fragrances, makeup, and planned skincare launches by 2025.

Additionally, Dolce & Gabbana’s overall revenue for FY2023 reached over €1 billion, with a 27.5% increase from the previous year, indicating strong financial performance that supports their expansion efforts. The U.S. market, with high brand awareness, has been a critical focus for growth, especially as the company navigates challenges in other regions like China, where sales have not fully recovered from a 2018 backlash. Their U.S. strategy also includes innovative marketing, such as collaborations with influencers and celebrities, to connect with younger demographics like Gen Z and Gen Alpha.

While specific FY2024 financial results for Dolce & Gabbana are not fully detailed in the provided sources, the U.S. expansion, particularly in beauty, stands out as a major driver of their growth strategy, reinforcing their position in the competitive luxury market.

By Satish Mehra

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