Dubai, UAE, May 5, 2025 — BTCC Exchange, one of the world’s longest-operating cryptocurrency platforms, stole the show on the first day of TOKEN2049 Dubai, held April 30 to May 1, 2025, with its innovative basketball-themed booth and the viral sensation, mascot Nakamon. The event, a premier gathering for the global crypto community, saw thousands of enthusiasts, traders, and industry leaders flock to BTCC’s interactive setup, cementing the exchange’s reputation for dynamic community engagement.
The BTCC booth, located at P51 in Madinat Jumeirah, transformed the conference floor into a lively basketball court, complete with an illuminated hoop and a towering selfie wall showcasing the exchange’s record of zero security incidents since its founding in 2011. Attendees were invited to participate in the BTCC Basketball Challenge, testing their slam dunk skills for a chance to win exclusive merchandise, including limited-edition Nakamon plushies, t-shirts, and tote bags. To join, participants simply posted photos with the hashtag #BTCCatTOKEN2049 on social media, amplifying BTCC’s presence across platforms like X, where posts praised the booth’s energy and Nakamon’s charm. One X user, @TheKingMeMidas, quipped, “Crypto, basketball, and a mascot named Nakamon? TOKEN2049 really said ‘let’s rug with style.’”
Nakamon, BTCC’s adorable crypto-themed mascot, emerged as an unexpected star, drawing crowds and sparking a frenzy for its merchandise. “The enthusiasm for Nakamon was overwhelming,” said Aaryn Ling, Head of Branding at BTCC. “It perfectly mirrors our approach to the crypto market—dynamic, engaging, and accessible to all. We’re thrilled to see attendees not only enjoying the games but also connecting with our team to explore our trading solutions.” The mascot’s popularity underscored BTCC’s focus on building a trusted community, a theme echoed in their pre-event Desert Safari Day Tour on April 29, which fostered connections among crypto influencers in Dubai’s dunes.
BTCC’s gold sponsorship of TOKEN2049, announced in February 2025, set the stage for its standout presence. The exchange leveraged the event to highlight its secure, user-friendly trading platform, offering spot and futures trading with up to 500x leverage. The basketball booth’s success was complemented by BTCC’s exclusive VIP Yacht Party on May 2, 2025, where top Key Opinion Leaders (KOLs) networked aboard a luxurious yacht in the Arabian Sea, discussing the future of cryptocurrency in a relaxed setting.
Founded in 2011, BTCC has maintained a strong track record in the volatile crypto industry, and its TOKEN2049 activation reflects its commitment to innovation and community. The exchange’s Trade to Win campaign, concluded before the event, generated over 68 billion USDT in futures trading volume, distributing a 1 million USDT prize pool to 1,000 participants, including TOKEN2049 tickets and Dubai experiences like skydiving.
As TOKEN2049 Dubai wrapped up, BTCC’s basketball booth and Nakamon’s viral appeal left a lasting impression, reinforcing the exchange’s position as a leader in the crypto space. For those who missed the event, BTCC encourages fans to follow their updates on X or visit btcc.com for more on their trading solutions and future initiatives.
Stay connected with BTCC Exchange on X or visit btcc.com for the latest news and trading opportunities.
