Festive Boost: Piedmont Families Spend Average €250 Per Person on Christmas Gifts in 2025, Favoring Local Shops
Piemonte Natale 2025 spesa media, regali negozi locali Piemonte, Confesercenti tredicesime consumi natalizi, enogastronomia regali Piemonte, and ritorno commercio vicinato Natale are topping regional searches as holiday shopping wraps up with a positive trend for traditional retailers.
Holiday spirit shines brighter in Piedmont this year. Families in the region are set to spend nearly €800 million on Christmas gifts and festivities in 2025, marking a slight increase from last year, with a strong preference for shopping at local stores over online giants.
According to Confesercenti Piemonte estimates released in December 2025, the average per-person spending on gifts reaches €250, up from €235 in 2024. This totals around €800 million across the region, fueled in part by year-end bonuses (tredicesime) covering about half the budget. While some purchases shifted early to Black Friday deals—mostly online—the final rush from mid-December onward heavily favors physical shops.
Key highlights from the data:
- 62% of consumers plan (or have already) shopped in physical stores between December 16-24, compared to just 32% during Black Friday week.
- Six out of ten Piedmont shoppers incorporate local retailers into their holiday buying.
- Popular categories include enogastronomic products (wines, artisanal foods at 23% and 19% respectively), books, and wellness items, aligning with national trends but emphasizing regional specialties.
Maria Luisa Coppa, president of Ascom Confcommercio Torino, noted the resurgence: “After years of digital dominance, physical stores are reclaiming attention. Gifts chosen in local shops are heartfelt, backed by expertise and professionalism.” Initiatives like municipal “buoni-spesa” (shopping vouchers) in towns such as Avigliana and Nichelino further support neighborhood commerce, injecting €150,000 across participating areas.
Nationally, Confcommercio reports an average family spend of €1,964 from bonuses (up €53), with gifts around €211 per person. Piedmont’s figures show slightly higher gift focus, reflecting the region’s strong food and wine heritage—think Barolo wines, truffles, and artisanal panettoni topping wish lists.
Experts attribute the local shop comeback to practical factors: immediate availability, no delivery risks during peak season, and a desire for tangible experiences amid economic caution. Coldiretti highlights booming demand for Made-in-Italy food gifts, with enogastronomic hampers leading preferences.
For U.S. readers with Italian roots—especially in communities tied to Piedmontese heritage—this trend resonates as a cultural win. It supports small businesses in historic towns like Turin and Alba, preserving traditions while boosting local economies through tourism and exports. Amid global supply chain concerns, favoring regional products aligns with sustainable, community-focused values.
As Christmas Eve approaches, last-minute shoppers fill streets and markets, proving that tradition and proximity still hold strong appeal.
The numbers reflect cautious optimism. With Piemonte Natale 2025 spesa media, regali negozi locali Piemonte, Confesercenti tredicesime consumi natalizi, enogastronomia regali Piemonte, and ritorno commercio vicinato Natale trending, the season underscores a heartfelt return to roots.
In summary, Piedmont’s 2025 Christmas sees average €250 per-person gift spending and a clear shift back to local shops, injecting vitality into neighborhood economies during the holidays.
By Mark Smith
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