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# Brand India: Story of Bharat in a Changing World – A New Book Charts India’s Bold Path to Global Leadership by 2047
In a bustling hall in New Delhi, under the watchful gaze of portraits of India’s founding fathers, a new narrative unfolded—one that bridges ancient wisdom with cutting-edge ambition. On September 22, 2025, “Brand India: Story of Bharat in a Changing World” was launched, igniting conversations about how this ancient civilization is scripting its resurgence on the global stage.
Co-authored by Dr. Himanshu Rai, Director of the Indian Institute of Management Indore, and Dr. Varsha Jain, a renowned marketing scholar, the book arrives at a pivotal moment. As India eyes its centenary of independence in 2047, it captures the essence of “Viksit Bharat”—a developed, self-assured nation poised to lead in technology, sustainability, and cultural influence. Drawing from recent economic surges and geopolitical shifts, the 250-page volume weaves together data, anecdotes, and foresight, making it a must-read for policymakers, entrepreneurs, and everyday Indians dreaming big.
The launch event at the Dr. Ambedkar International Centre buzzed with dignitaries from the Ministry of Education and the National Book Trust, which published the tome. Dr. Rai, speaking with the poise of a mountaineer who’s scaled Everest—his personal feat in 2023—described the book as “the autobiography of 1.4 billion Indians.” He emphasized how daily habits, from street-side chai stalls to Silicon Valley startups, forge Brand India. “This isn’t just a story of growth; it’s a dialogue between our timeless values and tomorrow’s innovations,” he said, his voice echoing the Sanskrit roots of “Bharat,” a name evoking unity and resilience.
Dr. Jain, whose expertise in consumer behavior has shaped brands like Tata and Reliance, added a layer of optimism. “In a world grappling with AI disruptions and climate crises, Bharat stands as a bridge—blending spirituality with tech, tradition with progress.” The duo’s collaboration stems from years of academic synergy, with Rai’s philosophical bent complementing Jain’s data-driven insights. Published under the National Book Trust imprint, the book is now available on Amazon for ₹499, already climbing bestseller lists in the non-fiction category.
At its core, the narrative traces Bharat’s evolution from a post-colonial economy to a $4 trillion powerhouse, projected to hit $30 trillion by 2047 according to NITI Aayog estimates. Key chapters dissect pivotal moments: the 1991 liberalization that unleashed the IT boom, the Digital India initiative revolutionizing payments via UPI—now handling 50 billion transactions monthly—and the green energy push aiming for 500 GW renewable capacity by decade’s end. Verified facts ground the optimism: India’s GDP grew 8.2% in FY2024, outpacing China, while exports in semiconductors and EVs surged 25% year-on-year, per the Ministry of Commerce.
Background context reveals a deliberate rebranding. The term “Bharat,” enshrined alongside “India” in the Constitution, gained traction during the 2023 G20 Summit when invitations hailed President Droupadi Murmu as “President of Bharat.” This wasn’t mere semantics; it symbolized shedding colonial shadows. As Dr. Rai notes in the book, “India is the global face; Bharat is the soul.” Echoing this, a 2024 Economic Times report highlighted how brands like Starbucks evolved from urban elite symbols to “Bharat brands,” with 40% of outlets now in Tier-2 cities like Vijayawada, tapping rural aspirations.
Expert opinions pepper the pages, lending credibility. Harish Bijoor, a branding consultant, praises the dual nomenclature: “India has incalculable global equity; Bharat adds cultural depth—together, they’re unbeatable.” Shashi Tharoor, the opposition lawmaker known for his eloquence, tweeted during the G20 flap: “Use both to honor history without erasing heritage.” On the flip side, Acharya Balkrishna of Patanjali Ayurved, speaking at the 2022 Brand Bharat Summit, warned against over-Westernization: “True Bharat brands propagate Indian-ness—wellness, diversity, and sustainability.” Public reactions on X (formerly Twitter) mirror this buzz. Posts from the launch, like IIM Indore’s thread on the event, garnered over 500 views in hours, with users hailing it as “a roadmap for Viksit Bharat.” One viral clip showed Dr. Rai envisioning 2047: “Bharat as Vishwaguru, exporting yoga and quantum computing alike.”
Prof. Himanshu Rai is a Professor and the Director of IIM Indore, and an alumnus of IIM Ahmedabad; he has been teaching PG and Doctoral students since 2005. He is an Indian management expert. He had a two-year stint as the Dean of MISB Bocconi India Campus of Bocconi, Milan and Professor at SDA Bocconi School of Management, Milan. His core area is Human Resource Management, wherein he focuses on Negotiation, Leadership, and Ethics. Prof. Varsha Jain is the AGK Chair Professor of marketing and Co-Chairperson of research and dissertation at the MICA, India. She is the deputy editor of the Journal of Consumer Behaviour and an Associate editor with Psychology and Marketing, the Journal of Consumer Marketing, and the Australasian Marketing Journal.
Publisher : National Book Trust,India; Classic Edition (31 August 2025)
Paperback : 132 pages
ISBN-10 : 9367190956
ISBN-13 : 978-9367190951
Reading age : 15 years and up
Item Weight : 220 g
Dimensions : 21.05 x 14 x 1 cm
Country of Origin : India
Packer : National Book Trust, India Nehru Bhawan, 5, Institutional Area Phase – II Vasant Kunj New Delhi -110070 Contact: +918826610174, E-mail- nro.nbt@nic.in , website- www.nbtindia.gov.in
Generic Name : Book
For U.S. readers—think Silicon Valley innovators or Wall Street traders eyeing emerging markets—the implications are profound. Economically, Brand India’s rise means more partnerships: U.S. firms like Google and Apple are manufacturing 20% of iPhones in India, creating 500,000 jobs and slashing supply chain risks from China. Lifestyle-wise, Bollywood’s global pull and yoga’s ubiquity—International Yoga Day now observed in 177 countries—offer cultural bridges, fostering wellness trends amid American burnout. Politically, as the world’s largest democracy, Bharat counters authoritarianism, aligning with U.S. interests in the Indo-Pacific via QUAD alliances. In technology, India’s 1.2 billion internet users drive AI ethics debates, influencing global standards. Even sports fans note the IPL’s $6 billion valuation, blending cricket with e-sports to rival NBA leagues.
User intent here skews inspirational yet practical: Readers seek not just history but actionable strategies. The book delivers with case studies—like Zetwerk’s precision manufacturing leap, ranked second in engineering by Brand Finance’s 2025 report, powering renewables from Texas to Tamil Nadu. To manage this narrative, the authors advocate “hyper-local innovation”: Tailor global tech to Bharat’s diversity, like voice assistants in 12 regional languages. For investors, diversify via ETFs tracking Nifty 50; for creators, leverage platforms like ShareChat for desi content. Track progress via apps from NITI Aayog, ensuring your portfolio aligns with sustainable growth.
As India navigates a multipolar world—AI arms races, climate pacts, and supply chain realignments—”Brand India” isn’t hype; it’s a blueprint. By 2047, expect Bharat not just participating but leading, from moon missions to moral compasses. This story, raw and radiant, reminds us: In a changing world, Bharat isn’t adapting—it’s redefining.
By Sam Michael
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