DXL Opens New Syracuse Store with Innovative Fit Technology for Big + Tall Men
Syracuse, NY, May 17, 2025 – Destination XL Group, Inc. (Nasdaq: DXLG), the leading retailer specializing in Big + Tall men’s clothing and shoes, celebrated the grand opening of its newest store in Syracuse, New York, today at 3455 Erie Blvd E. This marks DXL’s third store opening this fiscal year and its twelfth in the past 12 months, reinforcing its commitment to serving the underserved Big + Tall market with high-quality, well-fitting apparel.
The Syracuse store introduces a superior shopping experience tailored specifically for Big + Tall men, offering exclusive styles and an extensive range of brands, including Polo Ralph Lauren, Reebok, Nautica, vineyard vines, Columbia, and Levi’s. Unlike mainstream retailers, DXL ensures every item is sized to fit Big + Tall customers comfortably, addressing a long-standing gap in the fashion industry. “Clothes that actually fit Big + Tall men shouldn’t be a crazy idea, right?” said Harvey Kanter, President and CEO of DXL. “The Syracuse DXL is not just a new store; it provides men with fashion that fits comfortably and looks great.”
A standout feature of the Syracuse location is DXL’s proprietary FiTMAPS Sizing Technology, an innovative digital scanning system that captures 242 unique measurements to provide personalized size recommendations and custom clothing options across DXL’s brand portfolio. This technology ensures a perfect fit, enhancing the shopping experience with precision and convenience. The store also boasts wider aisles, larger dressing rooms, and certified Fit Experts to offer personalized style advice, making shopping straightforward and inclusive.
DXL’s expansion reflects its mission to empower Big + Tall men to “wear what they want,” a sentiment echoed in its recent multichannel marketing campaign launched in May 2024, which emphasizes simplicity, quality, and fit. The Syracuse opening follows recent store launches in locations like Bellevue, WA, Lakewood, CO, and Sugar Land, TX, bringing DXL’s nationwide presence to over 250 stores, complemented by its e-commerce platform, DXL.COM, and mobile app.
Social media reactions on X highlight enthusiasm for DXL’s focus on Big + Tall fashion, with posts noting the retailer alongside brands like BoohooMan and Nordstrom as go-to destinations for plus-size and Big + Tall menswear. The Syracuse community has welcomed the store, with local shoppers praising its inclusive approach and extensive brand selection.
As DXL continues to grow, the Syracuse store underscores its dedication to revolutionizing retail for Big + Tall men, ensuring they have access to stylish, high-quality clothing that fits their bodies and their lives.
By Michael Russo, Retail Correspondent
