Westlake, Texas – August 29, 2025 – Goosehead Insurance, Inc. (NASDAQ: GSHD), a leading independent personal lines insurance agency, announced a strategic leadership consolidation on August 28, 2025, appointing Mark Jones, Jr. to the dual role of Chief Financial Officer (CFO) and Chief Operating Officer (COO). This move aims to streamline operations, enhance execution of the company’s long-term growth strategy, and drive shareholder value amid robust financial performance in the competitive insurance market.
The appointment expands Jones’s responsibilities to include oversight of finance, operations, and strategic go-to-market revenue-generating functions. Jones, who has served as CFO since 2022, joined Goosehead in 2016 as Controller and advanced through roles including Vice President of Finance. He has been instrumental in key milestones, such as the company’s 2018 IPO, and currently leads capital markets, accounting, finance, partnerships, and capital allocation strategies. A licensed Certified Public Accountant (CPA), Jones holds a bachelor’s degree in accounting and a master’s degree in finance from Texas A&M University.
President and CEO Mark Miller praised the decision, stating, “Mark has demonstrated exceptional leadership and has a deep understanding of our business from both the financial and go-to-market operational levers, which drive our business.” Miller emphasized that combining the CFO and COO roles under Jones’s leadership will strengthen operational discipline and position the company for sustained success. Jones echoed this sentiment, noting, “By unifying finance, operations and our go-to-market teams, we will sharpen execution across the organization, position the company for sustained success, and help us progress towards our goal of becoming the largest distributor of personal lines insurance in our founder’s lifetime.”
This consolidation reflects Goosehead’s ongoing evolution under Miller’s leadership, who succeeded founder Mark E. Jones (Jones Jr.’s father) as CEO in July 2024 after serving as President and COO. The company, founded in 2003 by Mark E. and Robyn Jones, operates through a network of corporate and franchise locations across the United States, representing over 200 insurance carriers for personal and commercial lines products. Goosehead’s model emphasizes client-centric service, broad product choice, and exceptional value, resulting in high client retention rates exceeding 85% and a net promoter score of around 90.
Background on Mark Jones, Jr. and Goosehead’s Growth Trajectory
Jones Jr., recognized as one of Fort Worth Inc.’s 40 Under 40 in 2025, has been a key architect of Goosehead’s financial success. Prior to Goosehead, he worked in Ernst & Young’s audit practice, focusing on financial services firms. Under his stewardship as CFO, the company has achieved significant revenue growth and operational efficiency, contributing to total written premiums surpassing $3 billion in 2024.
Goosehead’s recent financials underscore this momentum. In the second quarter of 2025, the company reported total revenue of $94 million, a 20% increase year-over-year, with core revenue growing 18%. Total written premiums rose 18% to $1.2 billion, fueled by a 53% increase in corporate agents and a 5% rise in franchise producers. Policies in force grew 13% to 1.8 million, supported by strategic partnerships like the July 2025 alliance with Baird & Warner Real Estate to enhance the homebuying experience. However, net income dipped to $8.3 million from $10.9 million in Q2 2024, with earnings per share at $0.20, reflecting investments in technology and personnel that drove operating expenses up 25% to $78.4 million.
The company projects total written premiums of $4.38 billion to $4.65 billion for full-year 2025, with AI-driven tools expected to reduce service costs in the latter half of the year. These efforts, including new business growth of 88% through real estate collaborations, highlight Goosehead’s focus on innovation and market expansion.
Implications for Goosehead’s Strategy and the Insurance Sector
The leadership consolidation is part of broader senior management enhancements, including Angie Kervin’s recent appointment as Chief Human Resources Officer (CHRO) in 2025, bringing over two decades of HR expertise to bolster talent retention and cultural agility. Analysts view these changes as a catalyst for sustained growth, enabling faster decision-making and alignment across financial, operational, and human capital functions in a market facing rising premiums and consumer demands for value.
While the dual role may concentrate responsibilities, it aligns with Goosehead’s agile structure, potentially mitigating risks through Jones’s proven track record. For investors, this signals confidence in internal talent and a streamlined path to achieving ambitious goals, such as dominating personal lines distribution. Shares of GSHD reacted positively to the announcement, reflecting market optimism about enhanced efficiency.
As Goosehead continues to prioritize technology, partnerships, and client service, Jones’s expanded oversight positions the company to navigate industry challenges like economic pressures and competitive dynamics, ensuring long-term value creation for stakeholders.