Green Shield launches wildfire-focused homeowners program in California, Colorado

Trending Topic: Innovative Insurance Solutions Address Growing Wildfire Risks in High-Risk Regions

Denver, CO – August 21, 2025 – Green Shield Risk Solutions, a managing general agent specializing in catastrophic risk, has unveiled its flagship homeowners insurance program, Guardian Elite Home, designed specifically for wildfire-prone areas in California and Colorado. Launched on August 20, 2025, the program targets affluent homeowners in regions where traditional insurance markets have retreated due to escalating wildfire risks, offering tailored coverage and mitigation support to protect properties in high-risk zones.

The Guardian Elite Home program addresses the growing insurance crisis in states like California and Colorado, where severe wildfires have driven major insurers to limit or cease coverage. In California, companies such as State Farm, Allstate, and Farmers have scaled back or stopped issuing new policies in high-risk areas, leaving homeowners struggling to find affordable protection. Similarly, Colorado’s insurance market has faced challenges following the devastating 2021 Marshall Fire, which caused over $2 billion in damages. Green Shield’s initiative steps into this gap, offering comprehensive dwelling protection, replacement cost options, primary liability coverage, and specialized enhancements like debris removal, landscaping restoration, and wildfire mitigation support.

A Tailored Solution for High-Risk Areas

The program focuses on homes valued between $1 million and $6 million, catering to affluent homeowners in wildfire-prone wildland-urban interface (WUI) areas. “Guardian Elite Home was created to fill that desperate need,” said Pat Blandford, founder and CEO of Green Shield Risk Solutions. “We’re providing a differentiated solution for brokers and agents seeking options for clients in constrained property insurance markets.” The program integrates advanced wildfire analytics, developed in partnership with risk mitigation specialists, to assess property-level risks and enhance defensibility against wildfires, moving beyond generalized risk models used by larger carriers.

In addition to standard coverage for dwellings, other structures, personal property, and additional living expenses, Guardian Elite Home includes proactive measures to reduce wildfire exposure. These enhancements align with California’s regulatory push for homeowners to create defensible spaces and use fire-resistant construction materials, as well as Colorado’s efforts to bolster community resilience through programs like the Colorado Strategic Wildfire Action Program (COSWAP).

Addressing a Growing Crisis

The launch comes at a critical time. California’s insurance market is under strain, with the state’s FAIR Plan, a last-resort insurer, expanding to offer up to $20 million per building and $100 million per location in 2025 to address market shortages. However, FAIR Plan policies often come with higher premiums and limited coverage compared to standard policies. In Colorado, the newly established FAIR Plan, launched in April 2025, provides up to $750,000 in coverage for homeowners rejected by at least three commercial insurers but excludes water damage and liability coverage. Green Shield’s program aims to offer a more robust alternative, competing directly with these state-backed options.

The initiative has sparked discussion online, with posts on X highlighting the broader context of wildfire-related challenges. Users have expressed concerns about rising insurance costs and the need for innovative solutions like Green Shield’s, though some remain skeptical about affordability and accessibility for non-affluent homeowners. These sentiments underscore the urgency of addressing wildfire risks in a changing climate.

A Step Toward Resilience

Green Shield’s program also builds on its prior collaboration with Striior Insurance Solutions, which focused on integrating wildfire analytics into underwriting for construction projects. By applying similar property-level insights to homeowners insurance, Green Shield aims to empower property owners to mitigate risks while securing coverage in markets where options are scarce. “This program is about more than insurance—it’s about building resilience in communities facing unprecedented wildfire threats,” Blandford added.

As wildfires continue to reshape insurance landscapes in California and Colorado, Green Shield’s Guardian Elite Home program represents a forward-thinking approach to protecting homeowners in high-risk areas. With its emphasis on tailored coverage and mitigation, the program could set a new standard for addressing the challenges of climate-driven catastrophes.

Sources: InsuranceBusinessMag.com, InsuranceInsiderUS.com, DenverPost.com