High Noon has issued a voluntary recall of certain vodka seltzer Beach Variety 12-packs due to a labeling error where some cans, filled with High Noon vodka seltzer (4.5% ABV), were mistakenly labeled as Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition. This mix-up, caused by a shared packaging supplier shipping empty Celsius cans to High Noon, could lead to unintentional alcohol consumption. The affected products were shipped to retailers in Florida, New York, Ohio, South Carolina, Virginia, Wisconsin, Michigan, and Oklahoma between July 21 and July 23, 2025. No illnesses or adverse events have been reported.
Affected Products and Lot Codes:
- High Noon Beach Variety 12-Packs: UPC 085000040065, lot codes L CCC 17JL25 14:00 to 23:59 and L CCC 18JL25 00:00 to 03:00 (on the exterior of the 12-packs).
- Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition: UPC 8 89392 00134 1, lot codes L CCB 02JL25 2:55 to L CCB 02JL25 3:11 (lasered on the bottom of the cans, with a silver lid instead of the usual black).
Consumers are advised to check lot codes, dispose of affected cans, and not consume the liquid. For refunds or further information, contact High Noon Consumer Relations at consumerrelations@highnoonvodka.com. High Noon is working with the FDA, retailers, and distributors to manage the recall and ensure consumer safety.