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Description Starting a business is not as simple as it used to be. Increasing environmental regulations are forcing the old methods of washing vehicles to decline. No longer can a detailer get out a pressure washer with soap and blast the car. In fact, many newcomers to the industry learn the hard way when local authorities impose heavy fines if caught cleaning a car without a water reclamation mat.
Thankfully, the car care industry has made major improvements to its product offerings that are allowing detailers to remain compliant. One major advancement is the introduction of waterless car wash products. These formulas allow the detailer to safely clean and protect the vehicle without allowing a single drop of water to reach the ground. This is very beneficial for the environment for obvious reasons. In the past, refiners allowed their wastewater to flow directly into the environment. Break dust, phosphates, oil and other contaminants quickly polluted local waterways and wreaked havoc on aquatic life. However, not only do these products save the planet, but they also make a detailer’s life easier in other ways.
The waterless car wash frees the detailer from lugging around a large water tank. This in turn also improves gas mileage and allows them to move around their local city more freely. Previously, detailers would find a local source of distilled or deionized water and fill up each morning. This is not only an inconvenience, but it actually costs money to buy this type of water.
In addition, many of today’s waterless car wash products integrate synthetic or natural protective agents such as polymers or carnauba wax, which will give customers’ cars a smooth and shiny finish just by washing them.
Implementing a waterless car wash into an expansive business is a relatively straightforward process. First, you need to find the product that works best for you. Many major manufacturers offer their products in a concentrated form which provides greater cost savings over an RTU (ready-to-use) product. You’ll also want to have a large stock of microfiber towels as these are essential for using the waterless product properly.
Lastly, and perhaps most importantly, is the fact that the term ‘waterless’ is foreign to many consumers and they need education about how the products actually work. For example, show them a demonstration beforehand so they understand exactly that the products won’t harm the vehicle’s finish. Show them some previous customer cars you’ve done or offer testimonials. As time progresses, the waterless concept will surely become the norm. However, by then you’ll need to tweak a lot with the consumer to get their approval.
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