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Starting an internet marketing campaign or even revamping an existing one can be a daunting task. Where should insurance agencies start and what should they focus on? Here are 10 great online ideas to help your agency improve your online marketing initiatives.
1. Blogs and Vlogs
Blogging is a great way to showcase your expertise and attract visitors to your website. Common themes usually get lost in the shuffle. Consider writing about very specific topics that are relevant to your customers and prospects. For example, if you are a trucking insurance agency, this means topics on CSA updates, DOT regulations, fuel economics, fleet management, fuel theft, cargo theft, etc. Use video to make your blog more compelling and interesting. And make sure your blog (and website) is mobile friendly!
2. Improve your Google Ranking / Insurance Agency SEO
Google ranking is one of the holy grails of internet marketing. Being on the front page is where it’s at. When evaluating your online marketing initiatives, keep in mind how they can positively impact your search engine rankings. Track your SEO progress and review your website analytics to determine where your traffic comes from.
3. Create a Webinar Series
Not enough agencies take advantage of online webinars. Monthly or even quarterly webinars do a lot to take you from an insurance sales group to an advisor and consultant. Webinars can be recorded and offered as high value on demand digital collateral after the webinar. And webinars provide a high-value reason to contact customers and potential customers in ongoing email drip campaigns.
4. Use explainer videos
Explainer videos, also called value proposition or whiteboard videos, can be very useful for online marketing because they are usually short, sticky, entertaining, and reusable across multiple mediums. They can be posted on your insurance agency website, your branded YouTube channel, Vlogs and an email marketing campaign. You can give your best sales pitch to every potential customer. Create videos for each major silo in your company (commercial line, personal line, profit, manufacturing, trucking, etc.) and distribute it widely using social media.
5. Maximize Social Media
Social media is often an untapped resource for most agencies. At a minimum, each agency should have a professional and branded presence on all major social media platforms, including LinkedIn, Facebook, Twitter, YouTube and Google+. Also they should have a “respectable” number of followers. Social media can be effective for advertising agencies, but it is a more complex initiative and must either be staffed internally or outsourced to a specialist.
6. Create a Google+ Agency Page
Even though most people don’t use Google+, if you create a page, and post regularly, Google will give you a better page ranking. It only takes a few minutes and will be well worth the effort to improve your insurance agency search engine optimization initiative.
7. Leverage Customer Testimonials or Case Study Vignettes
Happy customers will always sell your business better than you. Profile your loyal customers, and ask them a few questions about what they love about your company. Even better, create a video and post it on your website. You can also create anonymous case study vignettes, short case studies of client success stories, using the business type and general location but not their names.
8. Use LinkedIn to its Full Potential (And Ask Your Employees for Help)
If your agency is a business line or for-profit agency, LinkedIn is the place to be. You should invest time in LinkedIn to ensure a professional company page, ongoing posts, and create a policy for your employees to help you with your agency’s marketing efforts on LinkedIn. Join groups and create your own group to expand your reach.
9. Press Releases – News Releases
In the fast-changing world of PR, press releases, often referred to as news releases, provide agencies with a great online opportunity to enhance their brand recognition and improve their insurance agency search engine optimization. Both free services and paid services are available for agencies. Needless to say, all news releases should start as a post on your insurance agency’s website, then go to the news release service, then be pushed out via social media.
10. Use Online/Email Newsletters
Latest Trendings provide agencies with the opportunity for high quality, direct communication with clients and prospects. There are many cloud based solutions that provide attractive, mobile friendly, newsletter templates. Or you can outsource this initiative to a skilled insurance marketing agency. A great email marketing newsletter campaign can have a big impact on your online marketing efforts.
If your agency lacks the internal resources to carry out your online initiatives, consider outsourcing them to a skilled insurance agency marketing firm.
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