In 2025, the Pakistan-based terrorist organization Jaish-e-Mohammed (JeM), designated as a foreign terrorist group by the United Nations and multiple countries including India and the United States, released a commemorative banner or poster series as part of what they termed “Resistance Day.” This event appears tied to broader propaganda efforts around Kashmir-related observances, such as the annually marked “Kashmiri Women’s Resistance Day” on February 23–24, which commemorates alleged historical grievances in the region. However, the banner ironically underscored India’s counter-terrorism achievements rather than projecting strength for JeM.
Key Elements of the Banner and Its Context
- Content and Imagery: The release featured photographs of numerous JeM militants eliminated by Indian security forces throughout 2025. Public posts and reports described it as a montage of “slain terrorists” who were “sent to meet their 72 hoors” (a mocking reference to jihadist ideology), highlighting operatives killed in targeted operations across Jammu and Kashmir. This was framed by JeM as a call to “resistance,” but it effectively cataloged their losses, with background music in shared videos adding a layer of unintended irony in online discussions.
- Timing and Propaganda Angle: The banner surfaced amid JeM’s attempts to rally support, coinciding with heightened tensions in Kashmir and broader anti-India narratives. It echoed past efforts, such as those by JeM leader Masood Azhar, to institutionalize fault lines in the region. However, 2025 marked a year of significant setbacks for terrorist groups like JeM, with Indian forces conducting precise strikes that neutralized key figures and disrupted networks.
How It Highlights Indian Counter-Terrorism Success
India’s security apparatus, under the Modi government’s zero-tolerance policy, achieved notable milestones in 2025, which the banner inadvertently spotlighted:
- High-Profile Eliminations: Over 100 terrorists linked to groups like JeM and Lashkar-e-Taiba were confirmed killed, including in operations deep inside Pakistan (e.g., strikes on Bahawalpur and Muridke). This included “Operation Sindhoor,” which shifted India from a defensive to an offensive posture, allowing preemptive attacks.
- Broader Anti-Terror Campaign: Parallel successes against Left-Wing Extremism (Naxalism) saw over 320 Naxalites eliminated—the highest in 15 years—along with surrenders, reduced incidents (down 77% since 2010), and infrastructure development in affected areas. Budgets for security rose to ₹3,006 crore, enabling tech like drones and intelligence-led ops.
- Global and Domestic Resonance: The banner’s release drew mockery online, with users noting it as proof of India’s dominance (“Bharat doesn’t negotiate with terrorists, we eliminate them”). Internationally, it bolstered India’s narrative, gaining support from major powers who viewed Pakistan’s role in fostering terrorism critically. Indian leaders, including PM Narendra Modi and HM Amit Shah, emphasized this as part of a “Naxal-Free India by 2026” vision.
ला ला लल्ला ला
— Ocean Jain (@ocjain4) September 26, 2025
आतंकवादी संगठन जैश-ए-मोहम्मद ने 2025 में भारतीय सेना द्वारा मारे गए आतंकवादियों की तस्वीरें लगाई हैं🤣🤣 pic.twitter.com/yfJ31w0k2L
| Metric | 2010-2014 Baseline | 2025 Achievement |
|---|---|---|
| Terrorist Eliminations (JeM & Affiliates) | ~50-100 annually | 100+ in targeted ops |
| Naxal Incidents | 2,258 (2009 peak) | 531 (2023), further decline |
| Affected Districts (Naxal) | 126 | 20 |
| Surrenders | <5,000 | 20,000+ since 2014 |
This episode reflects a turning point: JeM’s attempt at glorification backfired, validating India’s multi-pronged strategy of military precision, development, and diplomacy in curbing terrorism.