Kia India Bolsters Certified Pre-Owned Program with Extended Warranties and Multi-Brand Expansion
Kia India has unveiled significant enhancements to its Certified Pre-Owned (CPO) program, dubbed “Kia Promise,” aimed at fostering greater customer trust in the booming used car market. Announced on November 12, 2025, these updates extend warranty coverage for Kia vehicles, raise the certification age limit, and introduce multi-brand certification for the first time—allowing buyers to access certified non-Kia cars through Kia’s network with dedicated warranties. This move positions Kia as a pioneer in India’s organized pre-owned segment, where transparency and reliability are key differentiators amid rising demand for affordable, quality-assured vehicles.
The expansions come as India’s used car market surges, projected to hit 30 million transactions by 2030, with certified programs like Kia’s capturing a growing share through rigorous checks and post-sale support. By including multi-brand options, Kia is broadening its appeal, potentially increasing footfall at its outlets while leveraging its robust service infrastructure.
Key Program Updates
| Feature | Kia Vehicles | Multi-Brand Vehicles | Notes |
|---|---|---|---|
| Warranty Coverage | Up to 24 months or 40,000 km (whichever first) | Up to 12 months or 15,000 km (whichever first) | Previously limited to 12 months/20,000 km for Kia; multi-brand is a new addition for non-Kia cars sold via Kia outlets. |
| Certification Age Limit | Extended to 7 years (from 5 years) | Up to 7 years (new eligibility) | Applies to vehicles with clean history; enhances inventory availability. |
| Quality Check | 175-point inspection | 175-point inspection | Covers mechanical, electrical, bodywork, and history verification; uses genuine Kia parts where applicable. |
| Additional Perks | 4 complimentary maintenance services; 1-year roadside assistance | Basic roadside assistance | Digital tools for buying/selling/exchanging; 7-day buy-back guarantee on Kia models. |
| Network Reach | 114 outlets across 70+ cities | Available at all Kia CPO outlets | Covers ~60% of Kia’s retail footprint; plans for further expansion. |
*Data aggregated from official announcements; all vehicles must pass stringent checks for eligibility.
Driving the Expansion
- Strategic Rationale: With new car prices climbing and financing easing for used vehicles, Kia’s CPO program addresses buyer hesitations like hidden defects or unreliable after-sales. The multi-brand inclusion taps into a wider pool, certifying competitors’ models (e.g., Hyundai, Toyota) under Kia’s standards, which could boost revenue by 20-30% in the segment per industry estimates. Hardeep Singh, National Head of Used Car Business at Kia India, emphasized: “These initiatives reflect our commitment to delivering peace of mind, transparency, and exceptional ownership experiences to every buyer—regardless of the brand they choose.”
- Customer Benefits: Buyers gain access to refurbished cars with verified ownership histories, reducing risks in a market rife with odometer tampering. For instance, a 5-year-old Kia Seltos now qualifies for 2-year coverage, while a multi-brand SUV like a used Honda City could get 1-year protection—all serviced at Kia’s 744 touchpoints nationwide.
- Market Context: Kia entered the CPO space in 2022 and hit 100 outlets by mid-2025, driven by models like the Sonet and Carens. This builds on that momentum, aligning with Kia’s overall 7-year extended warranty push for new cars, signaling a holistic ownership ecosystem.
Outlook and Next Steps
These upgrades could solidify Kia’s edge in a competitive landscape dominated by players like Maruti True Value and Hyundai Assure, potentially drawing eco-conscious buyers amid EV transitions. However, challenges like supply chain variability for multi-brand parts remain. For those eyeing a purchase, visit kia.com/in or a local outlet—digital valuations and virtual tours are now standard. As Kia notes, “Used cars are no longer compromises; they’re smart choices.” Always verify specifics with a dealer, as terms may vary by model and location.