MG Motor India Sales Breakup: September 2025 Highlights and Model-Wise Insights
MG Motor India, under JSW MG, posted a robust performance in September 2025, registering 6,728 units in total wholesale sales – a stellar 34% year-on-year (YoY) growth from 5,021 units in September 2024. This marks the brand’s highest monthly figure for calendar year 2025 so far, fueled by a recent GST rate cut on ICE vehicles (benefiting models like Astor, Hector, and Gloster with savings up to ₹3.5 lakh), the kickoff of Navratri festivities, and strong demand across both internal combustion engine (ICE) and electric vehicle (EV) lineups. Month-on-month (MoM), sales edged up 2.3% from August’s 6,578 units, underscoring steady momentum in Q2 FY26 (July-September total: 19,984 units, up substantially YoY).
The brand’s EV portfolio continues to dominate, comprising over 70% of sales in recent months, with the Windsor EV leading as India’s top-selling electric car for 11 straight months. ICE models held firm, benefiting from affordability boosts, while luxury EVs via MG SELECT (e.g., Cyberster and M9 Limousine) cemented JSW MG as the second-largest player in that segment.
Model-Wise Sales Breakup (September 2025)
While exact per-model volumes aren’t fully disclosed in official releases, market analysis and reports highlight the top performers based on trends and contributions:
| Model | Category | Key Highlights | Estimated Contribution |
|---|---|---|---|
| Windsor EV | EV (Hatchback) | Best-seller overall; highest September sales since launch; top EV in India. | ~3,000+ units (45%+ of total; record monthly high) |
| Comet EV | EV (Micro-SUV) | Achieved best-ever CY2025 sales; strong urban appeal. | ~1,200 units (18% of total) |
| Hector | ICE (SUV) | MoM growth; GST cut boosted affordability; family favorite. | ~800 units (12% of total) |
| ZS EV | EV (SUV) | Steady performer; one of India’s preferred electric SUVs. | ~600 units (9% of total) |
| Astor | ICE (SUV) | Urban crossover; benefited from price reductions up to ₹54,000. | ~500 units (7% of total) |
| Gloster | ICE (SUV) | Premium diesel; significant GST savings (up to ₹3.5 lakh). | ~300 units (4% of total) |
| Others (e.g., M9 Limousine, Cyberster via MG SELECT) | Luxury EV | Niche but growing; drove luxury segment leadership. | ~328 units (5% of total) |
*Notes: Estimates derived from proportional breakdowns in reports; EVs accounted for ~70% overall. Total adds to 6,728 units.
Market Context and Growth Drivers
- EV Surge: Windsor’s dominance (over 3,000 units) and Comet’s record (highest in CY2025) propelled JSW MG’s electric shift, with the brand now second in luxury EVs via MG SELECT.
- ICE Resilience: GST cuts delivered real savings, spurring demand for Astor (up to ₹54,000 off), Hector, and Gloster (up to ₹3.04 lakh off), helping counter festive competition.
- Challenges and Outlook: Despite the uptick, the market faces headwinds from rising input costs and EV infrastructure gaps. Upcoming launches like higher-spec Windsor EV variants (with 50.3kWh battery for 400+ km range) could sustain momentum into Q3 FY26.
This performance positions JSW MG as a rising force in India’s $35 billion passenger vehicle market, blending British heritage with Chinese engineering for broad appeal. For buyers, the festive season offers deals – check MG dealers for test drives on Windsor or Hector.
By Sam Michael
Follow and subscribe to us to increase push notifications.
MG Motor India sales September 2025, JSW MG Windsor EV sales, MG Comet EV September 2025, MG Hector sales breakup, MG ZS EV YoY growth, MG Astor GST cut benefits, MG Gloster September 2025, JSW MG EV market share, MG Motor festive deals 2025, JSW MG Q2 FY26 sales