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With over 50% of website visitors and email recipients viewing information on their mobile devices, and many doing so from their social media platforms, it is always a good idea to review your insurance agency’s website to make sure your Customers and prospects get a positive website user experience. , Here are some key areas to note when reviewing your insurance agency’s website:
Don’t create a separate mobile version of your website
A few years ago, your business might have two websites, one for desktop users and one for mobile devices. Today it’s a really bad idea, because it doubles your efforts and can annoy customers, prospects, and search engines.
Use Responsive Design Principles
Responsive design uses coding to adjust the website based on the size of the viewport. Methods have advanced rapidly and you no longer have to hide content from mobile users. You can show your content to both desktop and mobile users.
Always use high-resolution images
With mobile devices making use of high-resolution Retina displays, it’s important that your website uses the highest resolution images available. It is recommended that mobile images be twice the resolution of desktop images to accommodate for Retina displays.
use larger font size
Font size is important when it comes to mobile design. The font should be large enough to read without further zooming. A general rule of thumb is to keep your main font size around 14px.
Button size should be bigger
Buttons on mobile devices should also be large. You don’t want to frustrate a potential customer because they tried to hit the contact button but accidentally hit your privacy policy. In general, 44px by 44px is a good rule of thumb.
keep it simple
A simple layout helps ensure that there are fewer mistakes when resizing to fit a mobile device. This will also make it easier for your potential customers and clients to find relevant information. Be sure to review each key element on your insurance agency’s website and assess its value. Is each element placed where it can best be seen by visitors?
Use the Google Mobile Friendly Test
use google mobile friendship test To ensure that your website is mobile-compliant, and that there are no issues preventing the site from displaying correctly on mobile devices. Google considers a website to be mobile-friendly if their Googlebot detects the following key features:
Easy to use links and buttons on mobile devices
Text font can be read without zooming
Site avoids unusual mobile software like Flash
Content and images are automatically resized without scrolling
If your agency website needs to be updated and you lack the internal resources to do so, or your agency is looking to increase incoming traffic and insurance leads, you may want to consider your website initiative as an efficient insurance agency. Consider outsourcing to a marketing firm.
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