Samsung Electronics is ready to unveil two groundbreaking wi-fi audio system on the Shopper Electronics Present (CES) 2026 in Las Vegas. This strategic launch signifies Samsung’s renewed dedication to premium audio experiences and its ambition to redefine the sensible residence sound panorama. The brand new gadgets are anticipated to combine cutting-edge audio know-how with superior sensible options, additional solidifying Samsung’s place within the aggressive client electronics market.
Samsung’s Journey in Audio and Sensible Dwelling Integration
Samsung’s historical past in audio know-how is intensive, evolving from built-in tv sound methods to a complete portfolio of devoted audio merchandise. For many years, the corporate has centered on delivering immersive sound experiences throughout its various product strains, from residence theater methods to transportable gadgets. The early 2000s noticed Samsung making vital strides in residence audio, introducing progressive soundbars and multi-channel speaker methods that aimed to enhance its burgeoning tv gross sales.
Evolution of Samsung’s Audio Technique
Preliminary forays into standalone audio had been usually characterised by a give attention to design and primary wi-fi connectivity. Merchandise just like the “Radiant360” collection within the mid-2010s demonstrated an early curiosity in omnidirectional sound, trying to distinguish via aesthetic and acoustic dispersion. These preliminary choices, whereas progressive, laid the groundwork for future developments however didn’t totally seize a dominant market share within the devoted wi-fi speaker phase.
The Harman Worldwide Acquisition
A pivotal second in Samsung’s audio journey arrived in 2017 with the acquisition of Harman Worldwide Industries. This monumental $8 billion deal introduced an unlimited array of esteemed audio manufacturers below the Samsung umbrella, together with JBL, Harman Kardon, AKG, Infinity, Revel, Mark Levinson, and Lexicon. The acquisition was not merely about increasing market share; it was a strategic transfer to combine Harman’s deep experience in acoustic engineering, transducer know-how, {and professional} audio options immediately into Samsung’s client electronics ecosystem.
The speedy impression of the Harman acquisition was evident in Samsung’s soundbar lineup, which started incorporating “Sound by Harman Kardon” branding, signifying an uplift in audio high quality and tuning. This collaboration prolonged to different product classes, influencing the sound profiles of Samsung’s televisions, smartphones, and even automotive audio methods, given Harman’s sturdy presence within the automotive sector. The synergy allowed Samsung to leverage a long time of audio analysis and growth, offering a strong basis for extra formidable audio initiatives.
The Rise of Sensible Audio system and Ecosystems
Concurrent with Samsung’s inner audio developments and the Harman integration, the sensible speaker market skilled explosive progress. Amazon’s Echo and Google’s Dwelling gadgets quickly popularized voice-controlled audio and sensible residence hubs. Apple later entered the premium phase with the HomePod, emphasizing high-fidelity sound and deep ecosystem integration. Samsung, with its Bixby voice assistant and SmartThings sensible residence platform, acknowledged the crucial to compete on this evolving panorama.
Samsung’s earlier sensible speaker makes an attempt, whereas integrating Bixby, confronted stiff competitors and didn’t obtain the widespread adoption seen by rivals. These experiences, nonetheless, supplied invaluable insights into consumer preferences, connectivity challenges, and the essential significance of seamless ecosystem integration. The teachings realized from these preliminary ventures immediately knowledgeable the event of the subsequent technology of Samsung audio merchandise, together with the audio system set for CES 2026.
Technological Developments Resulting in 2026
The audio panorama has undergone vital transformation within the years main as much as 2026. Key traits embody:
Spatial Audio: The rising reputation of immersive audio codecs like Dolby Atmos and DTS:X, not simply in residence theaters but in addition in music streaming and gaming, has created demand for audio system able to rendering multi-dimensional soundscapes.
* Synthetic Intelligence in Audio: AI-driven sound optimization, room calibration, and adaptive audio profiles have turn into commonplace expectations for premium gadgets. AI can also be enhancing voice assistant capabilities, making interactions extra pure and responsive.
* Superior Wi-fi Connectivity: The proliferation of Wi-Fi 6E and Wi-Fi 7, alongside superior Bluetooth codecs, has enabled higher-bandwidth, lower-latency wi-fi audio transmission, essential for high-resolution and spatial audio content material.
* Multi-Room and Complete-Dwelling Audio: Customers more and more search seamless audio experiences throughout a number of rooms, demanding strong multi-room platforms that provide intuitive management and synchronization.
* Sustainability: Rising client consciousness and regulatory pressures have pushed producers in direction of extra sustainable supplies, energy-efficient designs, and repairable merchandise.
* Interoperability: The Matter commonplace and different initiatives purpose to create a extra unified sensible residence ecosystem, pushing gadgets to work seamlessly throughout completely different manufacturers and platforms.
These traits have formed Samsung’s growth priorities, guiding the engineering and design decisions for its upcoming wi-fi audio system. The corporate’s objective is to not solely meet these evolving expectations however to set new benchmarks for innovation and consumer expertise.
Key Developments: The New Wi-fi Audio system at CES 2026
At CES 2026, Samsung is poised to unveil two distinct wi-fi audio system, internally codenamed “AuraMax” and “SoundFlow.” These merchandise symbolize the end result of years of analysis, leveraging the mixed experience of Samsung’s inner R&D groups and Harman Worldwide’s audio engineering prowess. Each audio system are designed to cater to completely different segments of the market whereas sharing a foundational dedication to superior sound high quality, clever options, and seamless integration throughout the Samsung ecosystem.
The AuraMax: A Flagship for Audiophiles and Sensible Dwelling Fanatics
The AuraMax is positioned as Samsung’s flagship wi-fi speaker, concentrating on discerning audiophiles and sensible residence fans who demand uncompromising audio constancy and superior clever functionalities.
Design and Aesthetics
The AuraMax boasts a sculptural, omnidirectional design, engineered to venture sound evenly throughout a 360-degree radius. Its aesthetic blends fashionable minimalist rules with premium supplies. The chassis is crafted from a single piece of recycled aluminum, offering each structural rigidity and a chic end. The speaker grille consists of a custom-woven acoustic material, out there in a number of subtle, muted tones, designed to be acoustically clear whereas including a tactile, high-end really feel. Its type issue is meant to be an announcement piece, seamlessly integrating into up to date inside designs. The bottom incorporates refined LED lighting, which might present visible suggestions for voice instructions, quantity changes, or just act as ambient illumination, configurable by way of the SmartThings app.
Superior Audio Expertise
Beneath its subtle exterior, the AuraMax homes a meticulously engineered driver configuration:
Tweeters: 4 exactly angled, 1-inch titanium dome tweeters, every independently powered, are strategically positioned to ship crisp, clear excessive frequencies throughout a large dispersion sample. Titanium was chosen for its glorious stiffness-to-mass ratio, making certain minimal distortion even at excessive volumes.
* Mid-Vary Drivers: Two 3.5-inch composite cone mid-range drivers are liable for vocal readability and instrumental element. These drivers make the most of a proprietary mix of paper pulp and artificial fibers, providing a stability of lightness and rigidity for correct transient response.
* Woofers: A single, downward-firing 6.5-inch long-excursion subwoofer offers deep, impactful bass. It’s complemented by two opposing passive radiators, meticulously tuned to increase the low-frequency response and reduce cupboard vibrations, leading to cleaner, extra managed bass replica with out port noise.
* Amplification: The AuraMax employs a multi-channel Class D amplification system, delivering a complete output of 300 watts RMS. Class D amplifiers had been chosen for his or her excessive effectivity, minimizing warmth technology and energy consumption whereas offering ample energy reserves for dynamic peaks. Every driver group has devoted amplification, permitting for exact digital crossover implementation and lively equalization.
* Frequency Response: The speaker boasts a powerful frequency response vary of 35 Hz to 40 kHz, extending into the high-resolution audio spectrum, making certain that each nuance of high-fidelity recordings is faithfully reproduced.
Connectivity and Sensible Options
Connectivity for the AuraMax is state-of-the-art:
Wi-Fi 7 (802.11be): This next-generation Wi-Fi commonplace offers ultra-high bandwidth, extraordinarily low latency, and strong multi-device efficiency, essential for streaming high-resolution spatial audio content material with out compression or dropouts.
* Bluetooth 5.5: Providing LE Audio capabilities, enhanced vary, and multi-stream audio for future-proofing.
* Extremely-Wideband (UWB): Built-in UWB know-how permits exact machine proximity detection, facilitating seamless audio hand-off from appropriate Samsung smartphones and tablets, and doubtlessly enhancing spatial consciousness for superior room calibration.
* AI Sound Optimization: A devoted Neural Processing Unit (NPU) powers the AuraMax’s AI capabilities. This consists of real-time room calibration utilizing an array of built-in microphones, routinely adjusting EQ and soundstage based mostly on the room’s acoustics, furnishings, and listener place. It additionally options adaptive EQ, which intelligently modifies the sound profile based mostly on content material sort (music, film, podcast) and ambient noise ranges, making certain optimum readability and immersion.
* Spatial Audio Assist: Full {hardware} and software program help for Dolby Atmos Music and DTS:X is a cornerstone characteristic. The AuraMax employs superior psychoacoustic processing and exact driver timing to create a very immersive, multi-dimensional sound expertise from a single speaker, simulating top and width channels.
* Bixby and SmartThings Integration: Deep integration with Samsung’s Bixby voice assistant permits for hands-free management of music playback, sensible residence gadgets, and data retrieval. The AuraMax additionally capabilities as a SmartThings hub, enabling direct management and automation of appropriate IoT gadgets with out requiring a separate hub. It helps the Matter commonplace for broader sensible residence interoperability.
* Excessive-Decision Audio: Assist for as much as 24-bit/192kHz audio playback, appropriate with fashionable high-res streaming providers.
Energy and Goal Viewers
The AuraMax is primarily a stationary residence speaker, powered by an AC connection. Its audience consists of audiophiles, sensible residence fans, and design-conscious shoppers prepared to put money into a premium audio expertise that doubles as a central sensible residence hub. Pricing is predicted to be within the higher tier of the wi-fi speaker market, reflecting its superior options and premium construct high quality.
The SoundFlow: Versatile Audio for On a regular basis Life
The SoundFlow presents a extra accessible but nonetheless extremely succesful wi-fi audio answer, designed for versatility and broader client attraction. It goals to ship glorious sound high quality and sensible options in a extra compact and adaptable type issue.
Design and Portability
The SoundFlow adopts a extra compact, cylindrical design with a sturdy, soft-touch matte end. It’s designed to be each aesthetically pleasing for residence use and strong sufficient for portability. A bolstered material deal with makes it simple to hold. The enclosure is constructed from a high-grade polymer mix, engineered for acoustic resonance and sturdiness. It carries an IP67 ranking for mud and water resistance, making it appropriate for out of doors use or placement in bogs and kitchens. Coloration choices are anticipated to be extra vibrant, catering to a youthful, extra dynamic demographic.
Balanced Audio Efficiency
Whereas smaller than the AuraMax, the SoundFlow doesn’t compromise on audio high quality:
Drivers: It options two full-range 2.5-inch drivers, rigorously engineered for a balanced sound profile, delivering clear vocals and shocking bass for its dimension. These are complemented by a single, rear-firing passive radiator to boost low-end extension.
* Amplification: A extremely environment friendly Class D amplifier offers 60 watts RMS of energy, optimized for battery life and constant efficiency.
* Frequency Response: It presents a frequency response of 60 Hz to twenty kHz, well-suited for a variety of music genres and spoken content material.
* Sound Enhancement: Whereas not as superior because the AuraMax, the SoundFlow features a simplified AI-driven sound processing chip for dynamic vary compression and primary environmental EQ changes, making certain clear sound in varied settings.
Connectivity and Sensible Options
Connectivity choices prioritize versatility and ease of use:
Bluetooth 5.4: Options LE Audio for improved battery effectivity and potential multi-stream audio capabilities.
* Wi-Fi 6E (802.11ax): Gives dependable, high-speed wi-fi streaming for residence use.
* Bixby Integration: Full Bixby voice assistant performance for hands-free management and sensible residence administration.
* SmartThings Integration: Capabilities as a SmartThings machine, permitting it to be managed throughout the Samsung ecosystem and take part in multi-room audio setups. It additionally helps Matter for broader compatibility.
* Digital Spatial Audio: By superior digital sign processing, the SoundFlow can create a virtualized spatial audio expertise for supported content material, providing a way of wider soundstage and immersion.
Portability and Battery Life
The SoundFlow encompasses a strong, built-in rechargeable battery providing as much as 18 hours of steady playback on a single cost. It helps USB-C Energy Supply (PD) for quick charging, permitting customers to shortly prime up the battery. A battery-saving mode optimizes efficiency for prolonged use.
Goal Viewers
The SoundFlow is designed for mainstream shoppers, college students, and lively people who want high-quality transportable audio with sensible options. Its versatility makes it appropriate to be used in varied rooms, out of doors gatherings, or as a secondary sensible speaker in a bigger sensible residence setup. Its pricing will likely be extra aggressive, aiming for a broader market phase.
Shared Improvements and Ecosystem Integration
Each AuraMax and SoundFlow profit from a number of shared technological developments and Samsung’s overarching ecosystem technique:
Subsequent-Gen Audio Processing Unit (APU): On the core of each audio system is a brand new technology of custom-designed Audio Processing Unit. This APU is particularly optimized for advanced audio algorithms, together with real-time spatial audio rendering, AI-driven sound optimization, and ultra-low latency processing, making certain superior sound high quality and responsiveness.
* Materials Science Developments: Samsung has invested considerably in new materials science for acoustic elements. This consists of superior composite diaphragms for drivers, optimized acoustic dampening supplies throughout the enclosures, and progressive vibration isolation methods to reduce undesirable resonances.
* Seamless Software program Ecosystem: The audio system are deeply built-in with the broader Samsung SmartThings ecosystem. Customers can handle multi-room audio setups, create automation routines (e.g., music enjoying when a door opens), and management the audio system immediately from Samsung TVs, smartphones, tablets, and even sensible home equipment. A redesigned SmartThings Audio app offers intuitive management, personalised EQ settings, and content material discovery.
* Enhanced Voice Assistant Capabilities: Bixby has undergone vital developments, now providing extra pure language understanding, personalised responses, and deeper integration with third-party providers. Each audio system help far-field voice recognition with a number of microphones and noise cancellation, making certain instructions are understood even in noisy environments.
* Sustainability Dedication: Reflecting Samsung’s broader environmental objectives, each audio system are designed with sustainability in thoughts. They incorporate a excessive share of post-consumer recycled plastics and metals. Packaging is totally plastic-free and makes use of FSC-certified recycled paper. Samsung has additionally centered on modular design for simpler repairability and presents an in depth repairability index, extending product lifespan.
* Sturdy Safety and Privateness: Samsung emphasizes consumer privateness with bodily microphone mute buttons on each gadgets, clear LED indicators for microphone standing, and enhanced knowledge encryption protocols for voice instructions and private knowledge. All knowledge processing for AI options is designed to happen regionally on the machine the place doable, minimizing cloud reliance.
* Intuitive Person Expertise: Setup processes are streamlined via NFC tap-to-connect and Wi-Fi Straightforward Join. Management choices embody bodily touch-sensitive controls on the gadgets, complete app management, and superior voice instructions. Gesture controls may additionally be launched for fast actions like skipping tracks or adjusting quantity.
These shared improvements underscore Samsung’s holistic method to audio product growth, aiming to ship not simply audio system, however clever, interconnected sound experiences which might be each highly effective and user-friendly.
Affect: Reshaping the Audio and Sensible Dwelling Panorama
The debut of Samsung’s new wi-fi audio system at CES 2026 is poised to have a big impression throughout a number of sectors, influencing shoppers, Samsung’s market place, and the aggressive panorama of the audio and sensible residence industries. These merchandise aren’t merely incremental updates however symbolize a strategic push to redefine expectations for wi-fi audio.
Affect on Customers
For shoppers, the introduction of AuraMax and SoundFlow brings a number of notable implications:
Elevated Audio Experiences: Customers will acquire entry to higher-fidelity audio, particularly with the AuraMax’s superior spatial audio capabilities and high-resolution help. This pushes the boundaries of what’s doable from a single wi-fi speaker, providing immersive sound beforehand reserved for multi-speaker residence theater setups.
* Enhanced Sensible Dwelling Integration: The audio system’ deep integration with SmartThings and help for Matter will make sensible residence ecosystems extra cohesive and intuitive. Customers can anticipate extra seamless automation, centralized management, and extra clever responses from their voice assistant, actually making the speaker a central hub for linked residing.
* Higher Alternative and Differentiation: The marketplace for wi-fi audio system will turn into much more aggressive, resulting in a wider array of decisions for shoppers. Samsung’s entry with distinct premium and versatile choices will pressure rivals to innovate additional, doubtlessly driving down costs for current fashions and accelerating technological developments throughout the board.
* Ecosystem Lock-in and Advantages: For current Samsung customers, these audio system supply compelling causes to remain throughout the Samsung ecosystem, benefiting from seamless connectivity with TVs, smartphones, and different SmartThings gadgets. This “walled backyard” method, whereas doubtlessly limiting for some, presents a extremely optimized and built-in consumer expertise for others.
* Sustainability Consciousness: Samsung’s emphasis on sustainable supplies, repairability, and eco-friendly packaging aligns with rising client demand for environmentally accountable merchandise. This might affect buying choices for a phase of the market more and more prioritizing moral consumption.
* Accessibility of Superior Options: Whereas the AuraMax targets the premium phase, the SoundFlow goals to democratize some superior options, like digital spatial audio and clever sound processing, making them accessible to a broader viewers at a extra aggressive value level.
Affect on Samsung
For Samsung, this product launch is essential for a number of strategic goals:
Strengthening Audio Market Place: Regardless of the Harman acquisition, Samsung has struggled to realize a dominant place within the premium standalone wi-fi speaker market. These new audio system symbolize a concerted effort to seize a big share, leveraging Harman’s experience totally. Success right here would validate the Harman acquisition’s long-term strategic worth.
* Bolstering the SmartThings Ecosystem: By positioning the AuraMax as a central SmartThings hub and integrating each audio system deeply into the platform, Samsung reinforces its sensible residence ecosystem, making it extra engaging and purposeful. This encourages better adoption of different Samsung sensible home equipment and gadgets.
* Enhancing Model Picture: A profitable launch of technologically superior and highly-rated audio merchandise will burnish Samsung’s status as an innovator in client electronics, extending past its conventional strengths in shows and cell gadgets. It indicators a severe dedication to high-fidelity audio.
* Income Development and Cross-Promoting: The audio system will contribute on to Samsung’s income streams. Extra importantly, they create vital cross-selling alternatives, encouraging shoppers who purchase the audio system to contemplate Samsung TVs, telephones, or vice versa, thereby rising buyer lifetime worth.
* Challenges and Dangers: Samsung faces challenges in manufacturing at scale, making certain strong provide chains, and delivering a bug-free software program expertise at launch. Market acceptance will rely closely on aggressive pricing, efficient advertising and marketing, and optimistic essential opinions. Overcoming previous lukewarm receptions for its sensible audio system will likely be essential.
Affect on Rivals
The entry of Samsung’s new audio system will ship ripples via the aggressive panorama:
Sonos: As a pacesetter in premium multi-room wi-fi audio, Sonos will face direct competitors, particularly from the AuraMax. Samsung’s ecosystem play, mixed with Harman’s audio heritage, might stress Sonos to speed up its personal innovation cycle, significantly in spatial audio and AI-driven options.
* Apple (HomePod): Apple’s HomePod line, identified for its tight integration with the Apple ecosystem and spectacular sound high quality, will see a formidable rival within the AuraMax. Samsung’s multi-assistant method (Bixby with potential for others) and broader machine compatibility would possibly supply a special worth proposition.
* Amazon (Echo) and Google (Nest Audio): Whereas these corporations dominate the funds and mid-range sensible speaker markets, Samsung’s SoundFlow might problem them by providing superior audio high quality and strong sensible residence integration at a doubtlessly aggressive value level, pushing them in direction of higher-fidelity choices.
* Conventional Audio Manufacturers (Bose, JBL, Sony): These established audio corporations, lots of whom even have wi-fi speaker strains, will face elevated stress to combine extra superior sensible options, AI, and spatial audio capabilities into their merchandise. The Harman acquisition provides Samsung an inherent benefit in audio engineering that these manufacturers should cope with. JBL, being a part of Harman, will doubtless profit from shared R&D, but in addition wants to take care of its distinct market id.
* Market Dynamics: The heightened competitors is predicted to speed up innovation throughout the trade. This might result in quicker adoption of recent applied sciences like Wi-Fi 7, extra subtle AI in audio, and improved spatial sound experiences. It could additionally set off strategic partnerships or consolidation throughout the trade as corporations search to strengthen their positions.
* Element Suppliers: Elevated demand for specialised audio chips (DACs, ADCs, DSPs), superior wi-fi modules (Wi-Fi 7, Bluetooth 5.5), and particular acoustic supplies will profit part producers.
In essence, Samsung’s CES 2026 audio launch is not only about two new merchandise; it is a couple of strategic reassertion of its ambition to be a pacesetter within the clever, linked audio house, driving innovation and reshaping client expectations throughout the trade.
What Subsequent: Anticipated Milestones and Future Trajectories
Following the extremely anticipated unveiling at CES 2026, Samsung’s new wi-fi audio system, AuraMax and SoundFlow, will embark on a rigorously orchestrated journey from product announcement to widespread client adoption and past. This trajectory entails a number of essential milestones and units the stage for future developments in Samsung’s audio and sensible residence technique.
Quick Put up-CES 2026 Actions
The interval instantly after CES will likely be essential for constructing momentum and changing preliminary curiosity into gross sales:
Media and Analyst Evaluations: Key know-how publications, audio critics, and trade analysts will obtain evaluate items. Their hands-on impressions and in-depth technical analyses will considerably affect public notion and pre-order numbers. Samsung will purpose for sturdy opinions highlighting the audio system’ audio constancy, sensible options, and ecosystem integration.
* Pre-Order Campaigns and Regional Launches: Samsung will doubtless provoke world pre-order campaigns shortly after CES, with particular launch dates introduced for various areas. This phased rollout permits for optimized provide chain administration and focused advertising and marketing efforts. Early chicken incentives, bundled presents with different Samsung merchandise (e.g., TVs, smartphones), and financing choices will likely be widespread.
* World Advertising Campaigns: In depth advertising and marketing campaigns will roll out throughout digital, print, and broadcast media. These campaigns will emphasize the distinctive promoting factors of every speaker, such because the AuraMax’s immersive spatial audio and premium design, and the SoundFlow’s versatility and portability. Superstar endorsements, influencer collaborations, and experiential advertising and marketing occasions will doubtless be a part of the technique.
* Retailer Engagement and In-Retailer Demos: Samsung will work intently with main electronics retailers worldwide to make sure outstanding placement and efficient in-store demonstrations. Excessive-quality audio is finest skilled firsthand, so interactive shows permitting prospects to check the spatial audio and sensible options will likely be very important.
Software program Updates and Characteristic Growth
The launch of {hardware} is only the start. Samsung’s software program technique will likely be equally essential for long-term success:
Day-One and Put up-Launch Firmware Updates: Anticipate speedy firmware updates upon launch to deal with any last-minute bugs, optimize efficiency, and doubtlessly allow options not totally prepared on the time of the CES announcement.
* Steady Characteristic Rollouts: Samsung will doubtless plan a roadmap for future software program updates that introduce new options, improve current ones, and enhance compatibility with rising requirements. This might embody:
* Superior AI Personalization: Deeper studying algorithms for Bixby, extra personalised sound profiles based mostly on consumer listening habits, and predictive content material recommendations.
* New Spatial Audio Content material Partnerships: Collaborations with extra music streaming providers, gaming platforms, and content material creators to increase the library of native spatial audio content material.
* Enhanced Multi-Room Capabilities: Extra subtle zone management, granular audio synchronization throughout various gadgets, and superior audio sharing options.
* SmartThings Ecosystem Growth: New integrations with third-party sensible residence gadgets and providers, leveraging the Matter commonplace to its full potential.
* Developer SDK for Bixby and SmartThings: Encouraging third-party builders to create new abilities and integrations for the audio system, increasing their utility.
Future Product Roadmap and Strategic Imaginative and prescient
The AuraMax and SoundFlow are doubtless simply the preliminary steps in Samsung’s refreshed audio technique. Future milestones might embody:
Growth of the Wi-fi Speaker Lineup:
* Miniaturized Transportable Audio system: Smaller, ultra-portable variations of the SoundFlow, maybe with built-in clips or carabiners, concentrating on excessive portability.
* Devoted Rear Channels: For the AuraMax, Samsung would possibly introduce compact, wi-fi satellite tv for pc audio system designed to pair as devoted rear channels, providing an much more genuine encompass sound expertise for residence theater fans.
* Soundbar Integration: Tighter integration between the brand new audio system and Samsung’s flagship Q-Sequence soundbars, permitting them to perform as seamless rear channels or increase the general soundstage.
* Integration into Automotive Audio: Leveraging Harman’s deep experience in automotive audio, Samsung might discover integrating features of its sensible speaker know-how and spatial audio processing into future automobile infotainment methods, making a seamless audio expertise from residence to automobile.
* Skilled Audio Functions: Whereas primarily consumer-focused, the underlying audio processing and AI know-how might discover functions in skilled audio environments, akin to studio monitoring or public handle methods, via Harman’s skilled manufacturers.
* Evolution of AI Audio: The position of AI in audio will proceed to develop. Future iterations might contain AI-driven content material technology, real-time translation capabilities, and even therapeutic soundscapes tailor-made to particular person consumer wants.
* New Partnerships: Samsung might forge new alliances with content material suppliers, sensible residence builders, and even educational establishments to push the boundaries of audio analysis and growth.
* Lengthy-Time period Imaginative and prescient for Ubiquitous Sound: Samsung’s final objective is prone to create a future the place high-quality, personalised audio is seamlessly built-in into each side of a consumer’s life – from their residence and automobile to their wearable gadgets and public areas. The AuraMax and SoundFlow are foundational parts on this formidable imaginative and prescient, aiming to ascertain Samsung as a pervasive pressure within the world audio panorama.