Starbucks is juggling lots of new ideas to turn itself around. Here’s when you might see the newest menu offerings.

Starbucks is juggling lots of new ideas to turn itself around. Here’s when you might see the newest menu offerings.

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Starbucks Unveils New Menu Offerings for 2025 Amid Turnaround Efforts

By Staff Reporter
July 30, 2025

Starbucks is rolling out a series of innovative menu items in 2025 as part of its strategic efforts to revitalize the brand and enhance the customer experience. Under the leadership of CEO Brian Niccol, the coffee giant is focusing on streamlining operations, prioritizing premium coffee offerings, and introducing fresh, seasonal flavors to recapture customer enthusiasm. Here’s a look at the latest menu additions and when you can expect to see them in stores.

Spring 2025: Floral and Fruity Flavors

Starbucks kicked off the year with a vibrant spring menu launched on March 4, 2025, featuring the return of fan-favorite lavender drinks and new offerings. The Iced Lavender Cream Oat Milk Latte and Iced Lavender Cream Oat Milk Matcha are back, joined by the new Iced Cherry Chai, a tart, fruit-forward drink topped with cherry cream cold foam and cherry-flavored crunch topping. Additionally, the Jalapeño Chicken Pocket, a permanent addition with chile-infused flatbread, diced chicken, and jalapeño cream cheese, hit select locations. Starbucks Reserve locations in Chicago, New York, and Seattle introduced exclusive items like the Ube Coconut Latte, Lavender Matcha Malt, and Rose Pistachio Twice Baked Cornetto, emphasizing botanical flavors.

Summer 2025: Refreshing and Nostalgic

The summer menu, launched on May 20, 2025, brought back the popular Summer-Berry Refreshers, featuring raspberry, blueberry, and blackberry flavors with raspberry-flavored popping pearls, available with lemonade or coconut milk (Summer Skies Drink). A new Iced Horchata Oatmilk Shaken Espresso, inspired by the creamy, cinnamon-spiced Mexican drink, joined the lineup, blending Blonde Espresso with horchata syrup and oat milk. The Strawberries & Cream Cake Pop, a strawberry cake and buttercream treat coated in chocolatey icing, also debuted. Starbucks Reserve locations added the Ube Espresso Martini and Crispy Hashbrown Egg Cup, alongside floral-inspired drinks from the spring menu.

Fall 2025: Pumpkin Spice and a New Cortado

Starbucks’ fall menu, set to launch on August 26, 2025, will see the return of the iconic Pumpkin Spice Latte (PSL), now in its 22nd year, available hot, iced, or blended. Other returning favorites include the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and Pecan Crunch Oatmilk Latte. A new Pecan Cortado, an espresso drink with a 1:1 milk-to-espresso ratio and pecan-flavored syrup, will join the lineup, signaling Starbucks’ push toward craft-style beverages. The Italian Sausage Egg Bites, a savory sous-vide breakfast item, will also debut. Notably, apple-flavored drinks like the Iced Apple Crisp Nondairy Cream Chai and Iced Caramel Apple Cream Latte have been cut, reflecting a leaner, espresso-focused menu.

Ongoing Innovations and Simplification

Starbucks is reducing its menu by approximately 30% by the end of fiscal year 2025, removing less popular items like the Iced Matcha Lemonade and White Chocolate Mocha Frappuccino to streamline operations and reduce wait times. The Cortado, introduced in January 2025 in test markets and now a permanent offering, has been a hit, with options like the Brown Sugar Oatmilk Cortado gaining traction for its balanced sweetness. The company also launched a “secret menu” feature in the Starbucks app on July 14, 2025, allowing Rewards members to order popular customizations and submit their own for a chance to be featured. Additionally, posts on X indicate Starbucks is planning to introduce protein drinks, new baked goods, and a dark roast coffee, though specific release dates remain unconfirmed.

Why the Changes?

These menu updates align with Starbucks’ broader turnaround strategy, which includes simplifying its offerings, enhancing in-store experiences with condiment bars and glass tumblers, and focusing on premium coffee craftsmanship. CEO Brian Niccol emphasized clearing “noise” from the menu to prioritize innovation and customer preferences, aiming to boost efficiency and reconnect with Starbucks’ coffeehouse roots. Despite some customer concerns over discontinued items like the S’mores Frappuccino, the company is betting on quality and seasonal excitement to drive foot traffic and sales.

When and Where to Find Them

  • Spring Menu: Available now, launched March 4, 2025. Check starbucks.com/menu for local availability.
  • Summer Menu: Available now, launched May 20, 2025, for a limited time while supplies last.
  • Fall Menu: Launches August 26, 2025, at all U.S. locations, with grocery store PSL products already available.
  • Starbucks Reserve Exclusives: Available at Chicago, New York, and Seattle Roasteries, with some items ongoing from March 2025.
  • Protein Drinks and Dark Roast: Expected later in 2025, pending official confirmation.

Starbucks’ 2025 menu strategy blends nostalgia with bold new flavors, aiming to rekindle customer loyalty while navigating operational challenges. Whether you’re craving a PSL or curious about the Pecan Cortado, these offerings promise a fresh sip for every season.

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