Leonardo Maria del Vecchio detects Boem, the beverage brand created with Fedez
In a move that blends celebrity flair with high-stakes business maneuvering, Leonardo Maria Del Vecchio, heir to the Luxottica eyewear empire, has acquired 100% of Boem, the Italian hard seltzer brand co-founded by rappers Fedez and Lazza. This takeover signals a potential revival for a beverage that promised innovation but stumbled in a competitive market—could … Read more