YouTube Lets Channels Share More Performance Data with Brands, Boosting Creator-Brand Partnerships
By Sam, Professional JournalistSan Francisco, July 10, 2025 — YouTube has introduced a new feature allowing creators in the YouTube Partner Program (YPP) to share detailed channel and audience data with brands, aiming to enhance monetization opportunities through ads, sponsorships, and affiliate programs. Announced on July 8, 2025, this opt-in setting, accessible via YouTube Studio, … Read more