Tesla’s new car sales in Norway surged 213% in May 2025 compared to May 2024, reaching 2,600 vehicles, driven primarily by the revamped Model Y SUV, which accounted for about 90% of Tesla’s registrations (2,346 units, up 240% year-on-year). The Model 3 also saw an 87.4% increase, contributing 253 units. This rebound, reported by the Norwegian Road Federation (OFV), contrasts with a sharp decline in Tesla’s sales across Europe, where May sales dropped significantly in countries like Sweden (-53.7%), Portugal (-68%), Denmark (-30.5%), the Netherlands (-36%), and Spain (-19%).
The surge in Norway is attributed to the refreshed Model Y’s appeal, meeting local demands for large luggage space, high ground clearance, all-wheel drive, and a tow hitch, bolstered by price campaigns like zero-interest financing for deliveries before June ends. Norway’s EV-friendly policies, with battery electric vehicles (BEVs) comprising 92.7% of new car sales in 2025 so far, support Tesla’s strong performance, though 43% of Norwegian EV drivers in a NEVA survey cited political reasons for avoiding Tesla due to Elon Musk’s controversial stances. Despite this, Tesla’s market share in Norway for May rose to 18.1%, and the Model Y was the top-selling vehicle, holding 16.5% of new car registrations.