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Given the growing number of internet users in the country (about 300 million users by 2015), small and medium enterprises (SMEs) will be looking to establish an online presence as digital advertising in the country is already growing at a rate of 50% year-on-year . ,
According to the IAMAI March 2013 report, the online advertising market has reached Rs 2260 crore in the financial year 2012–2013, representing a year-on-year growth of 29%. It is estimated that by the financial year 2013-2014, the size of the online advertising market in India will be Rs 2,938 crore.
Even though traditional media such as television and newspapers still remain the preferred medium for seeking information and entertainment, spending on digital media has increased from just 1 percent of total Indian advertising spending in 2005 to nearly 7% in 2012.
With regard to online marketing, from 2011 to 2013, we saw a decline in search and display advertising (the major contributors) and a rise in mobile, social media, and video advertising. The internet has been re-invented on mobile devices that are smaller, more personal, customizable and accessible on the go. Traditional forms of interactive advertising are in the process of evolving as they have moved from computers to mobile devices. According to one study, post-click behavior suggests that people who looked for specific information on a product ended up buying it: email ads 55%, ads on SM websites 64%, mobile ads 64%.
In an environment where digital advertising is still growing, online marketing appears to be more effective (larger target audience, accuracy in measurement of ROI, audience engagement and engagement, creativity and speed) and cheaper than traditional media. With a large number of companies sharing the market, selecting the best digital advertising firm in India can be a really daunting task.
Here is a list of digital marketing companies which can be considered as top 7 in India in terms of quality of services and popularity.
1- Mydeals247.com – Headquarters: Bangalore, India
Mydeals247 is a real-time online e-commerce platform that also allows other businesses to advertise through their platform. They offer a unique advertising model that is really effective and cheaper for businesses as compared to other digital advertising firms.
MyDeals247 displays advertisements based on the interests of the user. When the user clicks on an ad, MyDeals247 displays a questionnaire asking some questions related to the advertiser’s product or service – If the user answers all the questions correctly the first time, MyDeals247 charges the advertiser a cost per potential lead Is. If there is a wrong answer, no fee will be charged from the advertiser. All user information (whoever answered all questions correctly) will be shared with the advertiser.
With their personalized advertising policy (only ads matching the user’s interests are displayed to them), users are not annoyed by irrelevant ads and only see what interests them. Users can use the earned money to recharge their cell-phones, buy anything instantly on Mydeals247.com or transfer money to their bank account once a month.
2- Google Headquarters: Mountain View, USA
Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. In relation to online advertising, Google provides advertisers with tools such as: Google Analytics (allows website owners to track where and how people use their websites), Google AdWords (allows advertisers to use the Google content network allows you to display your ads), find and display ads through their search engine. Most of its profit is derived from AdWords.
3- FacebookHeadquarters: Menlo Park, USA
Facebook is an online social networking service with 1.15 billion active users (March 2013).
Facebook ads generally have a lower click-through rate (CTR) than most major web sites. However, on brand and products pages, some companies have reported CTRs as high as 6.49% for wall posts. One study found that, for video ads on Facebook, more than 40% of users watching a video watched the entire video, compared to the industry average of 25% for in-banner video ads.
In 2010, Facebook opened its fourth office in Hyderabad and its first in Asia. Facebook announced that its Hyderabad center will house the online advertising and developer support teams and provide round-the-clock multilingual support to users and advertisers of the social networking site globally.
4- Yahoo – Headquarters: Sunnyvale, USA
Yahoo! Inc. is an American multinational Internet corporation. It is known globally for its web portal, the search engine Yahoo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing, fantasy sports And its social includes. media website.
More than 50% of Yahoo’s revenue comes from marketing services. The largest portion of this comes from search advertising, where advertisers bid for search terms to have their ads appear on search results. Yahoo makes an average of 2.5 cents to 3 cents from each search. Other forms of advertising that bring in revenue for Yahoo include display and contextual advertising.
5- LinkedIn Headquarters: Mountain View, USA
LinkedIn is a social networking website for people in professional occupations, and is primarily used for professional networking. As of June 2013, LinkedIn reported over 259 million acquired users in over 200 countries and territories.
On July 23, 2013, LinkedIn announced its Sponsored Updates advertising service. Individuals and companies can now pay a fee to LinkedIn to sponsor their content and spread it to their user base. LinkedIn derives its revenue from three business divisions:
– Talent Solutions – Recruiters and corporations get paid for: Branded corporate page on LinkedIn complete with careers section Pay LinkedIn users through targeted job ads that match job profiles Access a database of LinkedIn users Access and Resume.
– Marketing Solutions: LinkedIn advertisers pay for pay per click through targeted ads.
– Premium subscriptions – LinkedIn users pay for: LinkedIn Business for business users, LinkedIn Talent for recruiters, LinkedIn Job Seeker for unemployed LinkedIn users looking for a job, and LinkedIn Sales for sales professionals.
6- Orkut – Headquarters: Belo Horizonte, Brazil
Orkut is a social networking website owned and operated by Google. The service is designed to help users meet new and old friends and maintain existing relationships. With 33 million active users worldwide, India is the country with the second largest number of Orkut users after Brazil. A portion of Orkut’s revenue comes from pay-per-click-through advertisements. Advertisers also have the possibility to embed YouTube videos to promote.
7- Twitter – Headquarters: San Francisco, USA
Twitter is an online social networking and microblogging service that enables users to send and read “tweets”, which are text messages limited to 140 characters. Twitter claimed to have 200 million active users as of February 2013. Twitter receives revenue from paid advertising for companies that are able to purchase “Promoted Tweets” to appear in select search results on the Twitter website. In April 2013, Twitter announced that its Twitter Ads self-serve advertising platform for small businesses was available to all US users.
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