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Have you heard the famous saying of wagging the dog’s tail? When it comes to long tail keywords, often whacking the dog for “long tail” can be beneficial. Long tail keywords are often three to five (or more) word search phrases, many of which may only be searched for five or ten times a month. These phrases are often very specific, but when a user types in the phrase, they may be your ideal insurance agency prospect. That’s why it’s important that the search engine results page (SERP) lists your agency at the top. Let’s look at some examples of insurance long tail keyword phrases:
Arizona Garage Keeper Insurance
New York Owner Operator Insurance
California Professional Liability Insurance
Best Florida Business Insurance Rates
Florida Coastal Condominium Insurance
The more keywords a phrase includes and the more specific the term, the narrower the results, and the less often that term is searched for. And of course, the shorter the phrase, the wider the results, and the higher the competition for the phrase. An example of a broad phrase might be “trucking insurance” or “auto insurance”. When targeting long tail keywords, volume is key. For a comprehensive approach to your insurance agency search engine optimization efforts, your agency should be targeting 100 or more long tail keywords with more competitive phrases.
On page insurance search engine optimization (insurance SEO), includes both content and meta data. This means that search bots from Google or Bing find the text, images, blog posts and videos that appear on your page, and meta such as page description, alt tags and header tags that are present but not visible on the page. Effective insurance search engine optimization also includes off page optimization such as news releases, social media posts, bookmarking and videos to mention a few. Effective long tail optimization will result in improved insurance website traffic and increase in insurance agency leads.
With the increasing number of mobile searches, your agency should add queries to your longstanding efforts. Some examples include:
Where Can I Buy Arizona Garage Keeper Insurance?
What are the best New York owner operator insurance agencies?
· What are the minimum California Professional Liability Insurance rates?
Where can I find the best Florida business insurance rates?
· Who offers the lowest Florida Coastal condominium insurance prices?
Although organic insurance search engine optimization and social media marketing is an important aspect of insurance agency marketing, agencies looking to rapidly build their pipeline often find that insurance agency email marketing and targeted appointment setting calls can be a chore for lead generation. May represent the fast path.
Insurance agencies and brokers that lack the time, equipment or skills to manage this type of initiative may consider outsourcing it to a skilled insurance marketing firm.
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