Virginia Beach Urges Oceanfront Businesses to Tone Down Lewd Displays in Family-Friendly Tourism Push
Virginia Beach, VA — City officials are asking Oceanfront retailers to voluntarily remove sexually suggestive displays and merchandise as part of a broader effort to maintain a family-friendly atmosphere in the popular tourist district.
The request, delivered in recent meetings with business owners, targets stores selling explicit novelty items, risqué T-shirts, and adult-oriented souvenirs along Atlantic Avenue. While not a formal ban, the city hopes cooperation will help “preserve a welcoming environment” for visitors of all ages.
Why the Change?
Virginia Beach leaders say the effort aligns with a tourism rebrand emphasizing clean, safe, and inclusive experiences. Concerns were raised after complaints from families and a desire to distance the Oceanfront from the “spring break party” reputation of some other coastal destinations.
- “We’re not dictating what stores sell, but we’re asking for consideration,” said a city spokesperson.
- Some business owners argue “tourists expect fun, cheeky souvenirs,” while others agree the area should cater more to families.
Public Reaction Mixed
While many parents support the move, critics call it “overreach” and warn against sanitizing the beach’s lively character. Similar debates have played out in other tourist hubs like Myrtle Beach and Daytona Beach.
What’s Next?
No penalties are planned for non-compliance, but the city may highlight “family-friendly” businesses in marketing campaigns. The discussion continues as Virginia Beach balances economic vibrancy with community values.
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