What is good ECPM in 2023 – full information read now

What is good ECPM?

ECPM, or effective cost per mille, is a metric used in digital advertising to measure the revenue generated per 1,000 ad impressions. It is an important metric for publishers and advertisers alike, as it provides insight into the effectiveness of ad campaigns and the potential revenue generated from ad impressions.

The question of what constitutes a good ECPM is one that is often asked by publishers and advertisers alike. The answer, however, is not a straightforward one, as there are a number of factors that can influence ECPM and what might be considered a good ECPM for one publisher or advertiser might not be considered good for another.

One of the key factors that can influence ECPM is the type of ad being displayed. For example, display ads, which are typically banner or sidebar ads, tend to have lower ECPMs than video ads or native ads, which are designed to blend in with the content of a website or app. This is because display ads are often seen as less engaging and less effective at driving conversions than other types of ads.

Another factor that can influence ECPM is the niche or industry that a publisher or advertiser operates in. Some niches or industries, such as finance or healthcare, tend to have higher ECPMs due to the higher value of the products or services being advertised. Conversely, niches or industries that are less lucrative, such as entertainment or lifestyle, may have lower ECPMs.

In addition to the type of ad and industry, there are a number of other factors that can influence ECPM, including the size and placement of the ad, the targeting and relevance of the ad to the audience, and the level of competition for ad space in a particular market or industry.

So what is considered a good ECPM? While there is no one-size-fits-all answer to this question, in general, a good ECPM is one that is higher than the industry average and provides a solid return on investment for advertisers. In the United States, the average ECPM for display ads is around $1, while for video ads it is around $8-$12.

However, it is important to note that ECPM can vary widely depending on the niche, industry, and other factors mentioned above. For example, a publisher operating in the finance industry might expect to see ECPMs of $10 or more, while a publisher in the entertainment industry might see ECPMs closer to $1 or $2.

Ultimately, what constitutes a good ECPM for a particular publisher or advertiser will depend on a number of factors, including the type of ad, the industry or niche, and the level of competition in the market. Publishers and advertisers should focus on optimizing their campaigns to improve ECPM over time, rather than fixating on achieving a specific ECPM target.

One way to improve ECPM is to focus on improving ad targeting and relevance. By using data-driven targeting techniques, such as audience segmentation and retargeting, advertisers can ensure that their ads are being shown to the most relevant audience possible, which can help to drive higher engagement and conversions and ultimately result in higher ECPMs.

Another way to improve ECPM is to focus on optimizing the size and placement of ads. For example, ads that are placed above the fold tend to have higher ECPMs than those that are placed below the fold, as they are more visible to users. Similarly, ads that are larger in size tend to have higher ECPMs than smaller ads, as they are more attention-grabbing and can drive higher engagement.

In conclusion, ECPM is an important metric in digital advertising, providing insight into the effectiveness of ad campaigns and the potential revenue generated from ad impressions. While there is no one-size-fits