WWE NXT Viewership & Ratings Report: October 2025 Update
The October 7, 2025, episode of WWE NXT on The CW, featuring the special NXT vs. TNA Showdown, drew 625,000 total viewers and a 0.12 rating in the key 18-49 demographic. This marked an increase from the previous week’s numbers, highlighting the draw of crossover events amid competition from AEW Dynamite’s Title Tuesday, which posted historically low figures of 321,000 viewers and a 0.07 demo rating.
NXT’s performance on October 7 represented a 9% rise in total viewership from September 30’s 572,000 viewers and a 20% jump in the demo from 0.10. The show benefited from high-profile appearances, including TNA stars and WWE main roster crossovers, which helped it outperform its rival in a head-to-head slot. Analysts noted that NXT’s numbers, while improved week-over-week, fell short of the prior year’s comparable episode, which drew 874,000 viewers and a 0.24 demo amid different network and scheduling dynamics.
Recent Weekly Viewership and Ratings
Here’s a breakdown of WWE NXT’s performance over the last five episodes, based on data from Wrestlenomics and Programming Insider. All episodes aired on The CW Network starting from September 2025.
| Date | Total Viewers (P2+) | P18-49 Rating | Week-over-Week Change (Viewers) | Notes |
|---|---|---|---|---|
| Oct 7, 2025 | 625,000 | 0.12 | +9% from Sep 30 | NXT vs. TNA Showdown; head-to-head with AEW Dynamite. |
| Sep 30, 2025 | 572,000 | 0.10 | -19% from Sep 23 | Lowest viewership of 2025; featured TNA invasion angle. |
| Sep 23, 2025 | 707,000 | 0.17 | -4% from Sep 16 | Adjusted upward by network; strong demo performance. |
| Sep 16, 2025 | 737,000 | 0.17 | +13% from Sep 9 | Homecoming episode with main roster stars like Charlotte Flair and Sami Zayn. |
| Sep 9, 2025 | 654,000 | 0.14 | -0.2% from Sep 2 | Steady hold; post-No Mercy go-home show. |
These figures show fluctuations tied to special themes and guest appearances. For instance, the September 16 Homecoming boosted numbers with WWE Raw and SmackDown talent, while the September 30 dip coincided with broader Tuesday night competition from NFL and MLB games.
Year-to-Date Trends and Comparisons
Through early October 2025, WWE NXT averages approximately 699,000 viewers and a 0.156 rating in the 18-49 demo. This reflects an 8% increase in total viewership compared to the same period in 2024 (647,000 average), though the demo rating has dipped slightly from 0.190. The shift to The CW has stabilized audiences, with peaks during premium live event build-ups and cross-promotions.
Compared to 2023’s average of 658,000 viewers, 2025 shows a modest +6% growth overall. Factors like network changes and direct competition from AEW have influenced trends, but NXT’s focus on young talent development continues to resonate with core fans.
Key Insights and Public Reactions
Industry experts point to NXT’s resilience in a crowded sports entertainment landscape. Brandon Thurston of Wrestlenomics highlighted the October 7 win over AEW as a sign of WWE’s stronger booking and star power draw. On social media, fans celebrated the TNA crossovers, with posts on X noting the excitement of seeing stars like Joe Hendry and The Hardys in NXT rings.
For U.S. viewers, these ratings underscore NXT’s role in WWE’s ecosystem, feeding talent to Raw and SmackDown while maintaining a dedicated Tuesday night slot. Higher viewership during specials could boost ad revenue for The CW and influence future cross-promotions in the wrestling industry.