‘We’re not looking at lap times’: Why Genesis Magma won’t chase Nürburgring records
In an era where automakers treat the Nürburgring Nordschleife like a stopwatch showdown, Genesis is flipping the script on performance. The luxury brand’s new Magma sub-line—kicking off with the GV60 Magma electric crossover—prioritizes grand touring elegance over track-day bragging rights. At the model’s Australian launch, Genesis chief creative officer Luc Donckerwolke bluntly declared, “We are … Read more